But there was no such Mod culture for many reasons. It's like comparing Southern California to grotty Brighton.
.... except there was a mod culture in Southern California.
Sun, sea, surf and Mohair. Sounds like heaven.
Last edited by Liam Mac (2013-01-14 15:38:14)
Let's not forget Manual Scan.
Yep.
I wondering if bish meant at the time. There was a mod influence on popular fashion in 66 and later ive got fashion editorials out of ebony magazine talking about the mod look and the edwardian look coming over from the uk
Take something like the G9 - Marketed over here as 'The Harrigton' after a fashionable US soap opera. Had it been marketed as 'The Princeton Golfer' how would that have flown ?
Last edited by My Grandfather's Pants (2013-01-15 03:16:44)
Love the fact the brand was called Campus !
I think the term Mod was used later in the 60s in the USA. Mod in the USA was a term for young people that wore bright coloured clothes and their hair (in the case of men) long. It was never a subculture. It was a very general term. In Detroit there was a magazine called Teenbeat that was a freebie with a newspaper, one of these was issued with a promo single by Marvin Gaye. The A-side was called Teenbeat and the lyrics were about the contents of the mag. The b-side was an interview with Marvin during which he was asked what he thought of the mod style, he replied he thought it was really cool, "all the young kids with their long hair and bright clothes, I think its groovey".
I suspect the term crossed the water when Swinging London was the hippest place in the world and Carnaby St was at the center of world fashion.
I staggered out to the shop yesterday & got talking to a guy about how the framing of a picture effects your perception of it... I don't know why... We just did...
The clothes remain the clothes when it comes to Ivy, but the framing of them, the presentation of them, makes all the difference.
I'm wearing an old J. Press flap pocket OCBD as I write this. A Blue one. To me it's a shirt... To some it could be a Mod shirt... To some it could be a Trad shirt... To some it could be a piece of mass produced American tat.
From what ive read soggs seems to have the jist of it. It was that real bright 66 ' look, which oddly turned into that weird 1970s psychedelic soul look
60s mod is todays trad. How can it not be? Its the ethos of Modernist clothing thats important. Doesn't matter if its Anglo, Ivy or Italian, vintage or the latest. Thats something you either get or you don't.
I quite like that American Trad (Although it was never called that) was English Mod...
i think he means in terms of trend? or does he?
Modernism, as Goodyear welt says is surely the key: sometimes I think I am on the edge of 'getting' it; sadly in the 60s I was a total Hippie... Though I always liked JS window shopping oddly.... Then again I like the Zoot suit, though I would never wear one. The Teds too. Amazingly complicated the whole thing. I really on Ivy Jim for a kind of compass though, he usually pulls thru on that, by pointing rather than explaining.
I am only just starting to really 'get' Modernist Architecture too; Frank Lloyd Wright's houses let in water and rust away and are hard to heat... but they are somehow... well.. cool and yes, I would live in one.
Construction and so on to my mind counts in clothing too? Does anyone agree with me. Bespoke and MTM it turns out is a minefield. I might still take Chevere's advice on it but part of me wondering what role it plays in my philosophy. The whole point of the unlined or half lined 'sack' suit is to bypass the whole thing, in true Modernist style?
By the way I am desperately missing the conversations, the one to one 'live' conversations.
Last edited by Tudor (2013-01-16 11:47:19)
We need to create a cyber Barley Mow !
Ivy's roots were in RTW clothing - Brooks Brothers' great innovation in marketing. Especially innovative, as has been noted here already, was their selling of RTW clothing as being 'posh'. A very neat trick, considering that Bespoke & MTM had always been posh up until then so they somehow had to get those customers to see RTW in a new way.
Despite all the 'Olde Englishe' style marketing of Ivy in the US the clothes themselves are absolutely machine age factory produced products from a Modernist era. They were mass produced, not laboured over by hand by a little old man sitting crosslegged in the window of his tailors shop. The Brooks OCBD, for all it's marketing about being something to do with Polo players, is entirely to do with roaring machinery and production line construction. A pretend 'old fashioned' shirt for a modern age.
So even in America it's all modernist stuff. They just sell it as being traditional.
Mod as trad...
I suspect that the 'mod' silhouette (three button, button high, slim waist, slanted ticket pocket, narrow legged trouser etc) is one of the main styles in our post-modern mash up times. It was 'special' at one point. When I remember how difficult it was to get this style in the early-mid 80's The tailors I went too always seemed slightly bemused.
It's now just part of the panoply. Sir Bradley has adopted the style that has evolved over the past couple of decades but it's not too outlandish. Gawdblessim.
In that context, a 3/2 sack seems nicely subversive.