http://m.youtube.com/watch?v=-0_uw_TayxE

Ivy died on the campus long before it did in the broader society.

Last edited by Incognito (2014-11-24 23:50:55)

And drug dealers.

/\  all true as well

best way to think of it for me is that it was a combination of efforts by the student wearers who put together the sport coat, Shetland sweater, ocbd, chino, flannels, and penny loafer style because they didn't have to wear suits for work, and the white-collar and academic compulsory suit wearers who had already graduated and who perfected that sack suit, longwing, ocbd, repp tie, single-breasted raincoat style that Madison Avenue got from Boston .....

as well as all the people out in the country who wore tweed and wool and outdoor hunting and fishing clothes, and the people who went skiing, and the bon vivants who went to the Stork Club and the sober people in church, the jazz players and hipper American movie stars .....

plus all the manufacturers and retailers and advertisers and stylists and entertainers and wardrobe designers ....

it took all of them to make the Ivy look but I give more credit for the look to the consumers and wearers than to producers, sellers or advertisers but the relationships are mutually dependent ... the students were not the ones who came up with the name but much marketing focused on them and their image and the association of the clothes with school was strong, as was the commercial association of the Ivy suit with the sophisticated stuff of post-graduate adult life ....

some marketing was geared to students, some of it to graduates, we know what worked, some people learned the stuff from family, others picked it up at school, some at college, some in shops, some at work, some in clubs, from TV, movies, photos in Life magazine, from people they saw, or from what they were bought or given by family with no personal choice at all, some from shop windows either in New York or Princeton or Atlanta ....   

everybody looks good in it, it's amazing that way, there's plenty of precedent for anybody interested in the style, all kinds of people wore it, young, old and Seven Sisters style could be really sweet (although it could seem rough, too, by Sunday afternoon) depending on the girl ....

I've yet to see anybody look bad in it ... except maybe certain shots of items I don't like ... but I don't think anybody was barred in reality or conceptually from wearing it ...

there were even Ivy villains like Murph the Surf   

the other day I was looking at an Ivy sport coat, a cotton blazer with plain buttons, old, sun-faded but in beautiful shape ... 3/2, patch and flap, steep hook, two on the sleeve, welts galore, perfect lapels, sure it was half or quarter lined ... pretty sure it was Brooks but it was realer than real ... I know this coat, my friend owns it, he got it from an in-law ....

if I could fit into the coat I would find a way to get it, even by force ....

the old clothes really do have tales to tell .....     

been thinking all week how much I would have liked to have gone to some Brooks Brothers, J. Press, and Andover Shop trunk shows outside of New York from 1950 to 1970, and seen

where the shows were held

what the shop representatives were wearing and who they were

what the people at the show, particularly the students, as well as the parents, townspeople, were wearing, and who they were, and what they said

the clothes from the trunks

what other advertising materials or props the "travelling representatives" had and what they said and pictured

the clothing that people ordered .....

how the Ivy style progressed .....

f#@%$&g Haskell .....

but I am only really jealous of Dick York and Dick Sargent because I only truly love Samantha Stephens