Prime, Patrick, prime. I like the look of those boots over on the right there.
Before we start I don't actually believe that we are really seeing that much of a revival at the moment, btw. Maybe it will happen & spread out from the MBs... I don't know. What is on offer at the moment has a very limited appeal I should think...
Not the clothes (which I love), but the way that they are being interpreted on the forums.
I thought 'Preppy' was pretty unattractive and I think that the re-working of Preppy into 'Trad' makes the style even more niche. It's narrowing down, down, down into a petit bourgeois neo-conservative uniform.
The style is currently in the sh*t in the U.S.
In the U.K. it has its mixed bag of die-hard followers and limps along.
In Japan it's doing fine...BUT!Remember the good old days when even in the States it was young & hot & full of life?
A style associated with youth, energy and all dem things?No, me neither.
But I can read (Just about) & talk to older guys who were around and, yes, it turns out that (once upon a time) Ivy was indeed cool & even edgey.
A nice thought.
Odd that this aspect is never revived...
Well, people get what they want.
If they want a uniform - Good for them.
it's spam in a way - just quoting another post from the thread, and including a link. designed to bump up their site's position in Google results, rather than be clicked on by us
Why pick on us?
Another one from South Kent ca. 1063. The kid in the light jacket is a dead ringer for my cousin Sam.
Cool! See now, that's teaching - about 4 foot away and smoking a fag - those were the days. Maths?
'The Ivy Look', of course, brings much of this to a far wider audience. If they're prepared to shell out a few quid, of course.
A tan cord suit is on my (short) list.
My wife got a First in Sociology And Social Administration; compared to my mediocre Upper Second in History And American Studies. But you're right, it is a pinko subject.
I'm pleased to see additions to this wonderful thread.
good stuff! keep it coming!
The Menthol Magic of Kool!
Makes me want to take up smoking - Consulates, can you still get them? Cool as a mountain stream....
Anything by Bob Peak back there?
Terry Lean wrote:
However - The real boom years were the 50's/60's in the U.S. Maybe '55 to '65 mainly? ( I'm guessing here).
In the U.K. the best years for Ivy would have been (when?) 67-69 at the Ivy Shop? Austins will have done well in the late '50's early '60's too... One day John Simons will write a book & we'll know all these things for sure.
Anyway, in the U.S. '55-'65 are the golden years of Ivy I think, & the years when all that lovely money was made by all those lovely shops.
http://cdsun.library.cornell.edu/cgi-bi … e+suit-all
that's my desktop background image... maybe it's been posted before... It's an ad from 1951...
found it in the comment section on this article from last year:
http://theivyleaguelook.blogspot.com/20 … -1954.html
It seems it's hard to say when The Ivy Boom really starts... This LIFE mag article is from 1954. There's also this Playboy article from 1954 (That Brooks Brothers Look)... The LIFE article says that the Look (that was popular with New England males for the past 50 years and with Mad Men for the past 10 years) is now popular in the west and in the south, and that the popularity had widened during the past two years...
I guess it was a slow process that led to the Boom... I'm really interested in the early years of the Boom. I'd like to see more of these ads, from before 1955...
When was the term Ivy (League) used first as a sales point for the natural shoulder style? I think Jim said it was already used in the 1930s, but I'm not sure...
Maybe that's all stuff for an extra thread... The years just before the Boom (1944-54 maybe?), Ivy in the 30s and in the 20s... I'm also curious about the Brooks cuts before 1917... Don't know much about it, though. I think there were a lot of sack suits already, but most of them four buttons... At this time, apparently, sack suits were also popular in Britain and Europe, I think there was a thread on this topic years ago on AAAT... I digress... Anyway, there's still a lot of work for us to be done! Don't be lazy, keep posting!
Last edited by Hard Bop Hank (2010-11-09 04:47:21)
Hard Bop Hank wrote:
When was the term Ivy (League) used first as a sales point for the natural shoulder style?
This one is the earliest that The Look has found, it's from 1951 as well: http://theivyleaguelook.blogspot.com/20 … -1951.html
nice! love this one, too:
http://theivyleaguelook.blogspot.com/20 … -1951.html
Last edited by Hard Bop Hank (2010-11-09 06:42:47)
Our Man In Paris!