I should think that the name will live on.
C.B. has long been regarded as a 'brand' over here. It is now very, very far from what it was.
But it's the name that everybody knows...
And as such it has great 'market' possibilities -
If it does 'die' I will personally buy it up cheap and set about selling branded socks & handkerchiefs just like that old fraud Pierre Cardin (sp?).
Business is business!
M.