I don't have time Quay to work out the answer, I work, as my wife likes to remind me an average 70 hour week. And I have two bambinos, I fight for every little space I get. I work in the hard, cold and difficult science of engineering construction, I know nothing of marketing and sales, although, I would like to, and admit, there was a time I tried to get into these disciplines.
Too late for me Quay, but please, enlighten us on this issue as of Ralphy's great secret in world domination. What was it?
Well until quay gets back from his tea break.
http://www.youtube.com/watch?v=Fuyl1lwDWdE
Link possibly NSFT (not safe for trad)
Golly, that was some work you put in there. Bravo!
So he made real fakes?
Isn't that the marketing actually built into the process of creation?
Very cute! There is no real creation, only the marketing?
So did he make a lifestyle? Or create plastic marketing? The sales pitch is the product & the product is the sales pitch?
He 'made' nothing, he manufactured Marketing that you could wear?
Rather!
So twisted... Wonder if he ever trolls...
Aspirational feller our Ralphy. Wonderful story Quay.
Quay- the stuff (and details) i was referring to was abercrombie and fitch, when they were revived by some ohio company circa 1993. polo at the time was better quality than it is now, but thats not saying much. every once in awhile theres a surprise.....
you may take my point back, unless it can be cashed in for cigarettes or something.
Last edited by shamrockmonkey (2010-05-16 15:03:15)
Sorry about scooping Abercrombie up with RL, but tidily enough, your comments apply equally to both. RL's early stuff was good.
Of course you're welcome to have it back, but instead how about a discount coupon for Ralph Lauren? At 50% off that will bring the goods down to only 300% markup.
Last edited by shamrockmonkey (2010-05-16 15:27:09)
Yet more interesting stuff!
Fascinating copy Quay, truly informative and a scoop for Talk Ivy.
I eagerly await the next lesson, do we get a diploma at the end?
Shamrockmonkey raises an interesting point on "the sociological mechanics of how the stuff actually transmits to the masses". Well, it replacates like Burroughs word virus, or in the case of the RL pony, a sigil. For it is indeed magical, wrapped up in the musty attics and tweed of a sepia toned past that never existed.
Do we now burn all our remaining RL shirts, less someone who knows what we know, considers the wearer a besotted victim?
http://www.vintagegearaddicts.com/index2.html
http://www.vintagegearaddicts.com/001/images/lolife_42nd.jpg
"..... to inner city black kids sporting preppy( there was a whole hip-hop sub-style in nyc called "lo-los" who wore head-to-toe polo) in the early 80s in an ironic, subversive manner"
Glad I just took the class on an audit basis. I would have failed miserably. But I have learned a great deal.
Yeah I think that Lo-life stuff came a bit later, would love to find some images of what you described.
... Then there was old Paddy's view that the clothes made you look international & part of the wider world...
^ That's what I was getting at when I talked about our "Americanized" world. Since World War II, one has to become a bit American in order to be cosmpopolitan.