Nice, frumpy little woman who works behind the counter in our local Red Cross shop had just come back from France.  She hated their food, ate fish and chips instead.  Wearing a classic white Lacoste polo.  "Did you buy that over there, then?"  "No, my sister-in-law was throwing it out".  Conspicuous consumption gone mad?  The irony was, they'd been offering a snide and there she was, wearing the real deal and not knowing the difference!