Very interesting isn't it? A marketing campaign to link themselves to Ivy as early as that. Pre-Brooks Ivy students dressed differently. Pre-Brooks the aspirational dressed differently. It all rewinds to marketing.
Certainly America has a culture, but when it comes to these clothes it starts with the clothiers driving the market.
A "double-breasted sack suits of rough and smooth faced cheviots" sounds delightful indeed....
I've been on the look out for a double breasted jacket for some time now - didn't carpu65 do some excellent stuff on this a while back?
Just come across this where he's put some great images up: sure it was all up here previously but always worth another look...
http://www.cutterandtailor.com/forum/index.php?showtopic=2001
Absolutely adore the 1930s Brooks Brothers double breasted
I suppose there were both single breasted and double breasted sack suits before the #1 sack suit at Brooks Brothers, as there were single breasted as well as double breasted ones, single vented and double vented ones, darted and undarted sack suits around in Euope at the time...
And Brooks were offering these fashions for the New York man. I don't think that they had developped their own style in the 19th century. It was mainly European/ especially English styles.
Last edited by Leer R. (2013-03-12 09:26:50)
Last edited by carpu65 (2013-03-12 10:51:10)
Great stuff Carpu65...
A bump for this, as it shows that around 1900 styles in the USA and in Europe were still similar.
Brooks might have had developped their style by this time already. They were simply more conservative than the Europeans and kept the natural shoulder undarted sack coats.