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#1 2024-12-29 11:47:48

Kingston1an
Member
Posts: 4227

Old Town

Not really Ivy. More of a retro style. Made me laugh when someone described it as "prison clothes".

Sort of stuff you could wear if you were an actor in "When the boat comes in".

Sorry to see them go all the same and Holt is a wonderful place.

https://www.theguardian.com/fashion/2024/dec/19/goodbye-to-old-town-beloved-utility-inspired-norfolk-clothing-company


"Florid, smug, middle-aged golf club bore in this country I'd say. Propping up the 19th hole in deepest Surrey bemoaning the perils of immigration."

 

#2 2024-12-29 15:41:21

An Unseen Scene
Member
From: Nottingham, UK
Posts: 1348

Re: Old Town

Sad to see it go, even if not for us. They seem to be doing it well in support of their future lives.

Last edited by An Unseen Scene (2024-12-29 15:42:14)

 

#3 2024-12-30 00:51:55

RobbieB
Member
Posts: 2269

Re: Old Town

Sad to see it go. I had a few dealings with the company and still have a silk tie, in West Ham colours, that I wear at family weddings, purchased from them. (Tradition demands that, at some point during wedding receptions, a chorus of 'Bubbles' is sung to honour absent friends.)  I was always interested in buying an 'Estuary' cap from them (think of an extra' in 'Peaky Blinders' ) but they reduced their offering from 10 material options  to 2, including a denim number that was  not for me. I didn't fancy looking like a Hoy sea shanty singer from Leigh on Sea.   Someone of this 'parish' I believe, contacted Old Town to see if they could make up a 3/2 ivy jacket and they replied that it could be done but they weren't interested.As they admit themselves, they tried to micro manage the business and eventually ran out of energy. I was always curious as to their customer base. Was it Hoxton types that grew up, shaved their beards and moved on? Sad to see the demise of another well intentioned  English company


'I am a closet optimist' Leonard Cohen.

 

#4 2024-12-30 05:08:14

Kingston1an
Member
Posts: 4227

Re: Old Town

More here:-

https://www.ft.com/content/5cae3f39-b0df-48fe-b229-3de12c4100ef


"Florid, smug, middle-aged golf club bore in this country I'd say. Propping up the 19th hole in deepest Surrey bemoaning the perils of immigration."

 

#5 2024-12-31 08:11:33

FlatSixC
Member
Posts: 377

Re: Old Town

I think you always have to look for the positive in everything.

For me, I take it as a sign that the sort of people who live in places like Holt and read the Guardian are starting to feel the pinch, the same as everyone else. This has to be a good thing.

 

#6 2024-12-31 14:18:22

An Unseen Scene
Member
From: Nottingham, UK
Posts: 1348

Re: Old Town

I do not get that impression, they just worked themselves to exhaustion in the last part of their working lives and couldn't have anyone else doing the core tailoring. I think they had strong customer loyalty in a niche who valued what they did, which seemed to be art, music, craft and era recreation advocates (Goodwood Revival, Vintage fairs and festivals etc).

While I do not understand your perspective in the final part of your reply, if it is true - it will be for John Simons too over time. People only need or afford so many cord suits whether made in vintage or Ivy style.

We are in an ageing society, the market for such clothing is probably going to shrink progressively. That will be complemented by their eras of style fading away and cultural promoters ageing (Paul Weller, Suggs etc for JS all in their mid sixties plus now, not really any comtemporary or infuencer supporters).

It feels to me that Old Town got out at the right time with dignity. They were makers themselves not just retailers. That said in the same way as Old Town, without Paul there would be no JS in business with John now in his mid eighties.

Last edited by An Unseen Scene (2024-12-31 14:48:00)

 

#7 2025-01-01 04:36:20

Kingston1an
Member
Posts: 4227

Re: Old Town

I would agree more with AUS reasoning above. They were hands on, micromanaging the whole business.

I don't think Holt was their marketplace. It was mostly mail order and people who don't read the Guardian are also feeling the pinch.

Clothing stores change over time to suit the market. Hopefully they prospered during their time in business. Not my style, but they were an interesting company and more affordable than many others.


"Florid, smug, middle-aged golf club bore in this country I'd say. Propping up the 19th hole in deepest Surrey bemoaning the perils of immigration."

 

#8 2025-01-01 12:50:10

FlatSixC
Member
Posts: 377

Re: Old Town

Well, that certainly told me Unseen and Kingy.

My remark was tongue in cheek and not particularly directed at Holt, or Old Town - more their customers.

Areas like Holt, once more modest or working-class, have been gentrified by a new demographic, typically young professionals or retirees with high disposable incomes. They move into such places, contributing in some ways to the area's economic and cultural revitalization. However, their presence pushes up property prices, leading to the  marginalisation and displacement of the original residents. Nonetheless they see themselves as socially aware or attuned to social problems and one of the ways they underline these credentials is by wearing workwear type clothing. I find them slightly annoying.

 

#9 2025-01-01 12:56:53

An Unseen Scene
Member
From: Nottingham, UK
Posts: 1348

Re: Old Town

Ah I see! Thanks FlatSixC for clarifying and I now understand.

My son is now a trained counsellor for people in need and emergency situations, and has to dress accordingly. This now means not too smart or in a way that unsettles those they are engaged with.

Chinos and a shirt is the absolute maximum, in situations where people never even own jeans as their smart trousers now. Cheap lesuirewear isn't a fashion choice for many, it is the only clothes they buy or know, needing to fit in inexpensively. We are far away from the emerging norm here.

Last edited by An Unseen Scene (2025-01-01 12:58:43)

 

#10 2025-01-01 14:49:30

colin
Bright Light
Posts: 1380

Re: Old Town

F6C, worth pointing out that those accounts of gentrification - middle class 'edgy' types moving in to areas with coffee bars and record shops etc - tend to downplay how investors often pile in to areas where there is a big gap between current rent and potential future rent (known as the 'rent gap'). At least, that's how it goes for places like London and New York. I think both elements true, but does shape the kinds of political responses needed. But know what you mean about those liberal Guardian types.

I always wondered why Old Town didn't pick up on the ivy-inspired trend and produce a high rise trim pair of trousers...it's not like they didn't do high waisted trousers but all looked so 'fancy dress' hipstery. Nonetheless, seems almost impossible to sustain these kinds of initiatives (ivy or otherwise), which probably, in a tiny little way, says something about the current state of British capitalism (if such a thing can be said to exist). More money to be made in unproductive areas....like property!

Ok, I massively stretching the connection back to gentrification for narrative reasons. That said, I assume you have to be capital personified to be able to afford to buy clothes from places like Drakes. Some people have been getting richer over the last decade or so, even if it's not me (or us)...

 

#11 2025-01-02 03:59:26

Kingston1an
Member
Posts: 4227

Re: Old Town

Old Town image is earnest, humble,authentic. The same with the other company - Labour and Wait - that was founded on selling grocers aprons of all things. It is big in Shoreditch and similar areas.

I think the days of dressing up as smart as you can have gone for the foreseeable future.


"Florid, smug, middle-aged golf club bore in this country I'd say. Propping up the 19th hole in deepest Surrey bemoaning the perils of immigration."

 

#12 2025-01-07 07:38:07

RobbieB
Member
Posts: 2269

Re: Old Town

Old Town clothes now appearing on the Marrkt site


'I am a closet optimist' Leonard Cohen.

 

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