You are not logged in.

#1 2008-06-05 17:41:55

Marc Grayson
Member
Posts: 8860

Thom Browne's Sales Come Up Short

http://www.nypost.com/seven/06042008/gossip/pagesix/ankles_are_out_113807.htm
http://nymag.com/daily/fashion/2008/06/is_thom_brownes_brooks_brother_1.html


"‘The sense of being perfectly well dressed gives a feeling of inner tranquility which even religion is powerless to bestow." Ralph Waldo Emerson
"Looking good and dressing well is a necessity. Having a purpose in life is not."  Oscar Wilde

 

#2 2008-06-05 23:37:26

The_Shooman
A pretty face
From: AUSTRALIA
Posts: 13195

Re: Thom Browne's Sales Come Up Short

Not surprising they came up short.
http://www.styleforum.net/showpost.php?p=1094604&postcount=1

 

#3 2008-06-05 23:51:16

Horace
Member
Posts: 6433

Re: Thom Browne's Sales Come Up Short

I liked some of his designs for Brooks, but in general he seems to have no sense of, uh, proportion.  The short trou are Arse.


""This is probably the last Deb season...because of the stock market, the economy, Everything..." - W. Stillman.

 

#4 2008-06-06 02:42:33

Incroyable
Member
Posts: 2310

Re: Thom Browne's Sales Come Up Short

I think if you hem the trousers to a more harmonious length, they look good. Certainly, a shorter trouser is far more appealing than the pools of pleated trousers that are currently out there.

Besides, it has historical precedence back in the '60s.


Jukebox Babe

 

#5 2008-06-06 09:17:34

bandofoutsiders
Member
Posts: 432

Re: Thom Browne's Sales Come Up Short

I fail to see how a lack of interest in $5000+ shrunken formal wear indicates a lack of interest in the brand as a whole.  Behind all the quibbling about proportion and price, the real question has always been:  Can Thom Browne's clothing outlive the hype and controversy.  Fashionistas are notoriously fickle folk, especially in NYC, and it will be interesting to see what Browne does when the inevitable happens and he ceases to be an NYC fashion darling and becomes just another New York designer.

I thought Browne initial marketing and presentation was nothing short of genius, in those pre-surfer/lifeguard fetish, pre goth-carnival days, when he had local NYC bands playing in his store wearing his clothes.  Yes, it was gimmicky, but it made me (and other young guys like me) rethink the possibilities of tailored clothing.  It was an odd combination of hipster irreverance and ultra high-end "man-couture" chic that was both seductive and impossible for the vast majority of us scruffy, suit clad hipsters.  I had never been to a tailor before I started seeking 7.5 inch bottoms and 2 inch cuffs on my trousers.  Before Browne I knew nothing about the 3/2 roll, about natural shoulders, about the so-called 'rules' for breaks in trousers, for jacket length, for lapel width.  I wasn't aware there were rules until I saw them broken.  Before Thom Browne I thought I would be buried in my Levis.

 

#6 2008-06-06 09:26:12

Tony Ventresca
Member
Posts: 5132

Re: Thom Browne's Sales Come Up Short

 

#7 2008-06-06 09:58:56

oldog/oldtrix
Member
Posts: 124

Re: Thom Browne's Sales Come Up Short

I’m having a hard time figuring out how ridiculously short trousers are better than absurdly long trousers; maybe it’s a safety thing, no risk of tripping over the hems.

As for Browne’s reference to the clothes of the 60s:  I wore those clothes, I sold those clothes, those clothes were friends of mine; Tom Browne’s clothes, sir, are not those clothes.  The other night TCM was remembering Sidney Pollack and showed his first movie directorial effort, The Slender Thread, from 1965 with Sidney Poitier.  Poitier’s one “costume” in the movie is a fine example of what Browne parodies (or perverts, if you prefer).  Trim, natural shoulder sport coat, but long enough to cover the seat and no pulling at the shoulders, upper arms, or chest; and close fitting, narrow legged, flat front trousers with extension waist band and no belt loops, but hemmed just above the shoe tops not mid-calf.  The look is sleek and streamlined with no superfluous fabric or details, and it appears graceful not spasdic.

I've looked at some of Browne's RTW, and the fabric and workmanship is quite good, in my view a squandering of good fabric and workmanship.  But if it gives young men an understanding and appreciation of those aspects of men's wear such that they look for it in clothes that fit, Browne will have made a fine contribution to the sartorial world.

 

#8 2008-06-06 10:06:11

I Should Be Working
Member
Posts: 107

Re: Thom Browne's Sales Come Up Short

I don't think the issue with Black Fleece is as much Thom Browne as it is Brooks.  They really have not developed the right way to sell high end goods.

Their mall stores are one step ahead Banana Republic, and their marketing is too much faux-wealth/low middle class aspiration schlick.  If RL does similar, at least his better lines hit upper middle class.  Brooks Country Club looks like something out of rap video right before the gangstas bust up the scene.

Brooks should have better developed Golden Fleece.  This is the line that makes more sense given the brands history, base, and its potential.  Good quality $1500-2000 suits appealing to successful professionals will go much further than shock value (and whatever promise Black Fleece offered, it was largely undermined by the websites picture spreads - the hurdle was too great for one site).  Stand alone Golden Fleece storefronts or departments, and specially trained staff would do wonders (existing stores should pass some qualification) for the brand.  Service is everything - cater to the men who want to look good, have the money, but don't have the time.

M&S built too much of the brand on people who really would be better off shopping at JC Penney.  Thom Browne was too much, too soon, and marketed wrong.

 

#9 2008-06-06 10:38:04

bandofoutsiders
Member
Posts: 432

Re: Thom Browne's Sales Come Up Short

 

#10 2008-06-06 10:46:12

bandofoutsiders
Member
Posts: 432

Re: Thom Browne's Sales Come Up Short

 

#11 2008-06-06 12:26:13

I Should Be Working
Member
Posts: 107

Re: Thom Browne's Sales Come Up Short

 

#12 2008-06-06 14:02:26

Howard
Member
From: Drimtaidhvrickhilliohattan
Posts: 236

Re: Thom Browne's Sales Come Up Short

Last edited by Howard (2008-06-06 14:08:14)

 

#13 2008-06-06 14:17:07

Marc Grayson
Member
Posts: 8860

Re: Thom Browne's Sales Come Up Short

It's just a matter of time before posts start appearing on the fora announcing deeply discounted Thom Browne suits at Kohl's, TJ Maxx and Daffy's.  One size fits all.


"‘The sense of being perfectly well dressed gives a feeling of inner tranquility which even religion is powerless to bestow." Ralph Waldo Emerson
"Looking good and dressing well is a necessity. Having a purpose in life is not."  Oscar Wilde

 

#14 2008-06-07 02:13:42

bandofoutsiders
Member
Posts: 432

Re: Thom Browne's Sales Come Up Short

 

#15 2008-06-07 02:22:26

Incroyable
Member
Posts: 2310

Re: Thom Browne's Sales Come Up Short

I do believe suits were a kind of uniform back then albeit a generally stylish uniform. Miuccia Prada once said that she would like to dress the world as chic robots--or something to that effect--and I imagine Browne shares that interest as well.


Jukebox Babe

 

#16 2008-06-07 02:33:58

bandofoutsiders
Member
Posts: 432

Re: Thom Browne's Sales Come Up Short

Last edited by bandofoutsiders (2008-06-07 02:35:06)

 

#17 2008-06-07 02:42:22

bandofoutsiders
Member
Posts: 432

Re: Thom Browne's Sales Come Up Short

 

#18 2008-06-07 07:00:32

Film Noir Buff
Dandy Nightmare
From: Devil's Island
Posts: 9345

Re: Thom Browne's Sales Come Up Short

 

#19 2008-06-07 10:14:17

bandofoutsiders
Member
Posts: 432

Re: Thom Browne's Sales Come Up Short

 

#20 2008-06-07 10:25:32

Marc Grayson
Member
Posts: 8860

Re: Thom Browne's Sales Come Up Short


"‘The sense of being perfectly well dressed gives a feeling of inner tranquility which even religion is powerless to bestow." Ralph Waldo Emerson
"Looking good and dressing well is a necessity. Having a purpose in life is not."  Oscar Wilde

 

#21 2008-06-07 10:29:13

Tony Ventresca
Member
Posts: 5132

Re: Thom Browne's Sales Come Up Short

 

#22 2008-06-07 12:12:16

bandofoutsiders
Member
Posts: 432

Re: Thom Browne's Sales Come Up Short

 

#23 2008-06-07 16:11:31

Incroyable
Member
Posts: 2310

Re: Thom Browne's Sales Come Up Short

You know, I don't care too much for those oversized cuffs on those suits. I think a cuffless pant would look nice.


Jukebox Babe

 

#24 2008-06-07 16:33:08

Horace
Member
Posts: 6433

Re: Thom Browne's Sales Come Up Short

The best break I've ever seen is that line between ever so slight break and no break that the Andover Shop Cambridge pulls off.


""This is probably the last Deb season...because of the stock market, the economy, Everything..." - W. Stillman.

 

#25 2008-06-07 20:15:16

Incroyable
Member
Posts: 2310

Re: Thom Browne's Sales Come Up Short


Jukebox Babe

 

Board footer

Powered by PunBB
© Copyright 2002–2008 Rickard Andersson