http://www.fragmentsfromfloyd.com/2008/03/16/how-backcountry-white-people-dress/
He's not too far off the mark on the North Face and Patagonia though.. Its almost like a pox on my local Whole Foods fellow shoppers, particularly the ones who look like they expend 95% of their peak daily energy consumption just getting out of bed.
I thought this was going to be a thread on Southern Trad....