I was in London briefly last week. Since my hotel is down the street from the Rubinacci London 'boutique' I could not resist a visit. I had been there several times before on previous trips to London, but never saw the Maestro present. On this occasion, however, he was "selling" to two Gulf Gents, but did manage to greet me when I entered. I could feel his tension over whether to ditch these guys to work on me. However, to his credit he persevered, and the two Gulf Gents were escorted to the bolts of cloth... Always Be Closing ("A.B.C.")
What is it about these luxe London establishments? No posted prices. One price for the Gulf and Russians, another for everyone else? Any way you cut it, it's still the rag business.
Did Tip Top buy anything or did the lack of price tags put him off?
Maestro was my usage. Capo di tutti capi might be more correct, but then I don't speak freakin' Neapolitan.
No one is ever in the shop except for hypervigilant "associates" and one poor zhlub who appears to have worked with his hands.
Nicely presented, as one would expect. Lots of ties and other accessories. Some shirting cloths, suiting and jacketing bolts, towards the rear. Small but spacious. A small inventory of RTW jackets and outerwear. A guestbook to sign in. I resisted the impulse to sign in as V. Nicolosi, Staten Island.
No prices, by which I mean no prices anywhere (not just the display window). Perhpas Matt.I.am. would reveal the secret price code The opaque pricing scheme (aka "Authentic Neapolitan Pricing") is in keeping with their theme of purported "Authentic Neapolitan Tailoring." (TM)
There is an interesting photo on the wall of the Maestro showing some schmattes to an erstwhile Pope. ABC.
Last edited by formby (2009-05-25 05:31:07)
Last edited by mafoofan (2009-05-25 09:39:06)
I didn't realize that "Sales" was considered one of the learned professions. Actually, my comment about opaque pricing was rhetorical. You don't find prices readily available at Graff, Dege, or Claremont Carpets, for that matter. It is a simple sales technique, relying upon psychology. It's practiced extensively at luxe establishments and commercial endeavors that try to exploit exclusivity. See for example, certain lots at the auction house: "refer department" or "estimate upon request." This is done for several reasons, including excluding the casual or insincere customer. By being required to ask, you are providing your bona fides, so to speak. Further, you gain the approval of the seller, and bolster your own impaired self esteem.
After my having been at Norton & Sons earlier in the day, Rubinacci is a regular TJ Maxx.
I think I need a good Rubinaccing..
There is a group of high end Italian antique rug dealers, mainly in Milan. My (now retired) Bond Street dealer, referred to them as "the merchant princes." That honorific might apply as well to this Maestro.
Mr. FNB is correct in his clarification. In any case I don't do "sessions."
The Merchant Prince designation is precise: these high end dealers, are invariably from several generations of dealers, sell very good stuff, at very high prices, and are invariably "charming." They are masters of the "no price tag" school, for the reasons I previously noted. Note also, that they have inherited their businesses, not that there is anything wrong with that. In this regard, they mirror most of their customers. Further, their customers seem to have an affinity for this shared background.
Last edited by mafoofan (2009-05-26 10:05:43)