Nepotism with a budget to destroy a brand.
http://www.nytimes.com/2012/01/14/fashion/in-mens-wear-italian-is-premier-but-french-are-the-owners.html
"The luxury giant LVMH Moët Hennessy Louis Vuitton is throwing its Berluti footwear brand into the ring, with a debut show Jan. 20 during the Paris men’s wear season.
Not only has Bernard Arnault, chairman of LVMH, given free rein to his 34-year-old son Antoine to grow Berluti, founded in 1895, into a clothing and accessories brand but Antoine has enticed Alessandro Sartori, a creative designer at Zegna for 14 years, to move to Berluti."
Typical fucking frogs!