I hate to be just another yes vote, and I haven't been able to lay hands on a Sero yet. I am going to add one more for plain white Brooks Oxford. "Vintage" ones are amazing. Modern slim fits are really good too. There is nothing that the Brooks White Oxford does not look good with. My favorite summer outfit is hands down Brooks white shirt sleeves rolled, linen/cotton chinos in a slim cut, and sockless mocs. No frills. No loud colors. It just works.

Red white and blue pattern bleeding Madras with big white bars. Half sleeve of course.

This sort of pattern http://www.oconnellsclothing.com/ftp_only/Cx/madras_sportshirts/enlarge_madras_short_sleeve_sportshirt_nvyb.jpg

Shirts stocked in Ivy Shop in 60s were thicker quality and lost colour more than O'Connells version.

I thought they were baggier too but reality is probably that I was slimmer then

i don't often wear shirts to be honest, but when i do my favorite is either a white, custom fit RL or a dark brown and navy tattersall button down from massimo dutti.

I went to private schools as a kid so I've been wearing oxford shirts for awhile. I think I've had everything from thrift store Arrow to Brooks Brothers. My problem now is I need a 16 - 34 for my neck and arms. Now you can imagine on a six foot tall, 170 pound guy that's a big shirt, so I had a few dress shirts made local. They fit great, worth the money, but I may just be lucky to have found a good/not too pricey shirt maker.

These days like most..Brooks, but i also champion a couple Hilfiger ones, I have lovely multi colour stripe shirt by some make I'd never heard of...Reporter (I think, I'll check when I get home) not the best quality shirt I own but great coloured stripes and a lovely collar roll.

Some of my favourite shirts in the past have long gone..whilst dossing about in the States in the early 80's I had loads of second hand shirts (vintage for our younger posters!) out of thrift stores and second hand (vintage) clothes shops.....to my shame I can't remember makes  as it was much more about the look than the label, but some of those shirts I miss, a lovely yellow ocbd with and orange window opane check, ah memories! They lasted for ages.....unlike my youth and hair!!!

I'd love to walk in Brooks Brothers and buy a 15 3/4 33 1/2 shirt. I can wear a 15.5 33 just fine with the neck unbuttoned and sleeves rolled up. Maybe I'm just too particular, but I don't like feeling strangled all day.

Bump - partly because of NSBs always wise and measured comments.  I have a wardrobe almost full on one side of blue Brooks shirts.

If you have any 6 button Makers in 15-3 I can exchange them for 7 button varieties.

To me the 7 button looks more contemporary and less classic.  (Ironically, most people would consider contemporary as a good thing.)

Still IMHO no real need to look further than US-made Brooks. Vintage or new.