A casual search of ABE, whilst eating pizza and drinking some quite far Italian beer, revealed a September 1963 copy of 'Esquire' at a very reasonable £9.99. Study the images therein and a good many Ivy League boys and girls come shining forth.
I know of course that Our Gibson and his Liverpool chums happened upon a quantity of this magazine many moons ago.
'Esquire' also published a number of very stylish books, some of which are now on the expensive side.
I'd suggest that the early UK readership for 'Esquire' and 'Playboy' were the type of 'wealthy customer' the Ivy Shop was looking for.
A rather cute, Ivy-looking couple on the cover, to the left of the intense-looking young female in specs. Really looking forward to this. Also about to read - for the first time since I was nineteen - 'On The Road'.
TRS, did you turn up this issue all those years ago?
No, I have a September edition from 1965 which is uttery stupendous. September 1963 sounds even better.
A lucky find during a casual browse. I'll report back.
The commercial side of 'Esquire', needless to say, stands out a mile. All those short-haired chaps in their Ivy clothing staring daggers at the camera look very, very different to the students in 'Take Ivy' sloping off to a nine o'clock lecture, serving themselves up with hamburger and ketchup or whatever they're doing. But it - the magazine - was a work of art: better than 'Playboy' in its prime (more short stories and 'lifestyle' ads than flesh). It's the original Simons/Ivy Shop vision on glossy paper.
Just picked up a rather tatty 'Esquire' for December 1962. The advertising is stupendous but the words 'Orlon' and 'Polyester' crop up with alarming frequency. The women, however, look simply amazing, either straight out of 'Mad Men' else very much like Mrs. Ellsworth Kelly. The cartoons are also very good. Nunn Bush and Winthrop shoes are to be seen, Bruce knitwear, Daks everything: Simpsons' in New York (pushing the English connection). The downside is some of the shirts looking rather like the 'Drip Dry'/'Bri-Nylon' horrors I remember my otherwise well-dressed father wearing toward the end of the 60s.
Forgetting - there's a nice, modest ad for Pendleton: a robe or dressing-gown in this instance. Rather desirable I should think.