This shop has been mentioned on here before but I couldn't find the thread. Anyhow for those who are interested (Chris Hardy?) this has appeared on their Facebook page:
'Tomorrow March 10th is our 99th year in Aldershot.
Please join us either Thursday, Friday or Saturday
For a celebratory glass of bubbly.
and enjoy a 15% discount off all our stock excluding Sale lines.
On Saturday, The Farnborough Hurricanes and the A5 scooter
Clubs will be laying on a display of their scooters in Wellington
Street from approximately 2pm.
Our Museum will be open and there will be Anniversary Cup
Cakes. On to the Century!! John Jerome'
There's no appealing to Mods on the quiet here, Jerome's are completely up front about it! It looks like a great little shop, straight from the 70s with an excellent window display, I must make the effort to visit ... maybe Saturday. Although I wouldn't give anything under 1000cc house room, I had a Vespa when I left school and can still admire scooters from an aesthetic point of view.
It's a funny little place. My gran would take me in there to 'treat' me to new bits of school uniform. This was back in the days when you would visit other towns because they had different shops. And back then (the mid 70's - 80's) you could probably spend the best part of the day in Aldershot. Definitely not the case now. And there was always the chance of the excitement of either a bomb hoax or genuine 'called in' threat from The IRA.
I still remember her promising to buy me a new pair of jeans. I desperately wanted those 80's stretch skin tight ones. She wouldn't have it and we came out of Jerome's with a pair of flared Falmers that stayed folded in the bottom drawer for ever. Bless her.
I read somewhere that they were one of the first shops to stock Ben Sherman. Think they're account number was 001.
It's still set up as it always was. A counter with most of the goods stacked up on wooden shelves behind. Jackets etc are on rails downstairs in the basement. There's always been a fairly cruel local joke that if you went in for a jacket the guy would still try to measure your inside leg.
Up until very recently the only receipt you got was hand written on one of those pads with the blue copy paper. By a strange twist of fate, I still go in there regularly as they supply the boy's school uniform, even though his school isn't in Aldershot.
To be honest Woof, I wouldn't recommend you make a special trip. It's very small. There's no browsing to be done. You tell them what you want and they pass it to you. Yes, they stock Fred Perry, Ben Sherman and cheap Harringtons. But also uniforms, Hi Vis, acrylic cardies, cheap ties, hankies, socks etc. There's nothing more interesting than that. No hidden treasures.
And you'd have to make a special trip to Aldershot, and, nobody wants to do that!
I think I'm still a member of the A5. Certainly got a Vespa gently gathering dust at the back of the garage.
Last edited by Spendthrift (2022-03-10 03:32:44)
Hi Woof, it's a great little shop, although I haven't visited it for a long long time, even though it's pretty much on my doorstep. I do remember late 60's early 70's getting school trousers and white or grey school shirts from there.
I also remember them selling Trutex Topper casual shirts.
Last edited by Runninggeez (2022-03-10 03:16:52)
Spendthrift - thanks for that, perhaps I’ll swerve the visit to Jerome’s although I do love to see places like that still thriving even if there’s nothing in there I would want to buy. There seems to be quite a strong scooter scene around that area of Hampshire and it’s nice to see the old ones being maintained and ridden. My first motor vehicle on leaving school was a Vespa 150 Sportique which was one of the Vespas built in the UK under licence by Douglas Motorcycles in Bristol. This has subsequently made them more of interest to collectors and they fetch big money now - wish I still had it!
I get what you say about Aldershot. A few years ago I worked in the garrison for about 12 months and used to wander into the town at lunchtimes, it was pretty dire then. If I had a collar and tie on someone was always likely to come up and ask how I had got on in court!
Fred Perry, Ben Sherman and other names with slightly dubious associations are now being routinely peddled on Ebay (and possibly elsewhere) as 'Ivy League' - or, worse, 'Mod/Ivy League' - or - worse still - 'Ivy League/skinhead'. I know these buggers are out to add to their bank balance but it is infuriating.
John Simons' good name is also bandied about shamefully.
The A5 have been going since around the mid seventies. Well before the mod revival. Most of the members now have been on that scene since the eighties.
I've known a lot of them from around '89. But I do tend to go off and do my own thing, reappearing every decade or so! They're a good crowd. Do an awful lot of charity stuff, Easter Egg runs for sick kids etc. There's around five or six scooter clubs round here that are within a twenty minute drive/ride. So yeah, it's a pretty healthy thing.
I've owned (and fallen off) a string of Vespas down the years. The one I still wish I had was an immaculate 150 Super (Also a Douglas). The most ironic name ever given a vehicle. If there's one thing you don't feel when wobbling on eight inch wheels down the edge of a dual carriage way on a frosty morning, it's Super.
There is a similar type of shop in Guildford called Moffats. They've been trading since 1927.
I don't know if FP or BS have dubious associations these days? True, they're worn a lot on the scooter scene, (although not as much as T shirts and hoodies) and that scene isn't in any way approaching 'diverse'. But it doesn't mean they're (all) a bunch of racists either.
Mods don't really think much of Ben Sherman these days. Fred Perry is tolerated, but not particularly celebrated.
Skinheads wear BS and FP a lot. But I've met a hell of a lot more who were entirely indifferent to race or politics than held any extreme views one way or the other.
I've never looked on Ebay (really!) Surely they're just shoving in as many key words as possible to reach potential buyers? Mind you. I am mod/Ivy League. And skinhead by follicle default. So I'm not best placed to object!
Conflation - on Ebay or elsewhere - is highly undesirable. You're right, though, the would-be seller isn't ashamed to use any number of key words to push the item. I'm pretty sure this practise has intensified over the years.
Jimmy Frost Mellor, when basically running 'Talk Ivy', did little or nothing to deter the Mod/skinhead element from posting. Indeed, he invited the Mods in, with the sole (if not avowed) intention of playing with them. Or perhaps he imagined he'd make a few converts. Their involvement did little actual harm but it hardly helped in promoting what Ivy League dressing is (mainly) all about: the softness of the look as illustrated by TRS and by Jimmy himself, when in a mature and sober frame of mind (which was not, admittedly, too often). I do remember someone who talked about wearing fitted shirts being told - quite gently - that he might have chosen the wrong forum.
Yes. Personally, I can only see the vaguest of similarities between the different camps. A lot of it (ivy) steers well away from mod's natural inclinations.
I do remember the style of JFMs posts - ''I like you, but think I'll move you over to Modculture''.
I often think back fondly to my 1974 yellow Vespa Primavera 125cc, OKC 683M. Sold then last seen going round Sloane Square about 20 years ago, now sprayed a foul shade of red. Still love it when you hear that raspy, farty sound and an old scooter appears.
We used to put a shot of Castrol R into the 2 stroke oil that you mixed with your petrol in order to get that distinctive racing car smell. Another wheeze was to have metal tips on the bottom of your boots or shoes, then when you rode past girls, put your feet down on the road to create a shower of sparks … very, very cool. Or we thought so, not sure about the girls.
I remember for some reason we always had to ride our scoots off the stand when we took off. Causing it to thump back into place as we went. And riding with our knees well into the leg shields and feet out at a particular angle seemed important. Looking back I’ve no idea why?
I probably should add that my love of scooters was always more rooted in Roman Holiday, and those early sixties Italian promo films for Vespa and Lambretta then Quadrophenia or lights, mirrors and whippy aerials
I've never owned a scooter. I love the look of them and like the Italian connection. We wanted to drive cars as soon as possible so we skipped on scooter ownership. Living near Fords picking up a cheap second hand motor was easy. Does anyone in that scooter 'scene' rate the Royal Alloy brand? They play on being British but I note that in order to compete the bikes are made in china. I fancy getting one as a run around although the local roads may be too dangerous for that dream.
Robbie - Those Royal Alloys aren't thought of particularly highly. I don't know why as I'm sure they're fine.
They tend to stick with Vespas and Lambrettas still. But if you weren't interested in joining a club, or 'the scene' and just wanted one for your own enjoyment, it shouldn't matter should it?
Think of it as someone joining a mythical Ivy League 'scene', but only owning Next button down shirts. Nothing wrong with the shirt in itself. But they haven't understood the subtle but important differences between that and Brooks, Jakes, JS etc.
Of course the new ones will all be 4 stroke automatics. So you wouldn't get that distinctive 'pop pop' sound. If you cared. Also, if you don't already have a full motorcycle license you have to use L plates and do a test every couple of years to keep riding legally. All a bit of a pain in the arse really.
Robbie - I also passed on a scooter when I was 16 in '69, they were past their initial 'mod' peak by then,(I'd probably fallen off a lot ) , the older guys I looked up to clothes-wise (3-4 yrs older than me ), had often not bothered with scooters, ( even then I think there was a divide between clothes-conscious guys and the scooter guys), and moved quickly onto cars, so I was looking at minis & VW's, when I passed my test at 18 I was lucky to get a company vehicle, a small vauxhall van, not cool of course but it didn't cost me anything and you could put an eiderdown in the back in the hope .....
Thanks for that Spendthrift. It's the answer I was expecting. I'm not looking to join any scene and it shouldn't matter but if the difference is as you say I'll give the RA's a miss. I didn't know about the testing requirements which as you say is a pain in the arse.
I'll stick to walking ,cycling and using my free bus pass.
Stax- A couple of my mates had company vans and they also had 'bedding' in the back. We took turns in driving and sometimes that meant sitting in the back of van, dressed up, on an old worn mattress. I used to get up to all sorts in a Ford Capri. I was a bit more flexible back then, of course.