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#1 2010-01-21 02:33:49

shamrockmonkey
Member
From: chicago
Posts: 1418

the revival of the classic wasp sports brands in the US as "mallwear"

Though it quickly became both incredibly downmarket, ubiquitous, and absurd, the "prep revival" among teens 10-15 yrs ago definitely played a part in bringing new people to the style. along with the more roundabout trajectory of ska revival and britpop at roughly the same time, which is a different story and trajectory altogether, for most. originally , those things were marketed at a very specific set-the cool, athletic, semicultured, hard-partying, and most importantly, cash-posessing demographics of my youth. alot of it was, even then, contrived, but the mystique of going into eddie bauer or A&F, perusing things on antique mahogany tables that smelled of old-time oils and waxes, with adirondack chairs to sit on. or look at $15,000 rods or shotguns or canoes. it was artificially commercialized from the beginning, and became a cliche joke about 5 minutes later, but some of those items were actually decent quality for a teenager, if you had time to keep an eye on the sale rack or the guts to go steal what you needed...the ladies for a short time were sportingshort  plaid kilts here and there , and ill never forget the look of a rosy-cheeked girl wearing a fair isle , outlined against the gently falling snow of a late-season football game. the fact that we were for the most part either drunks, goons, or druggy ruffians gave it a sort of "subversive edge" all of its own....


I brush my teeth with minty paste/I hate when Liquor goes to waste.

 

#2 2010-01-21 02:37:31

shamrockmonkey
Member
From: chicago
Posts: 1418

Re: the revival of the classic wasp sports brands in the US as "mallwear"

originally they suggested reading lists like kerouac, joining the isaak walton league, etc...attempting as it were to turn these abercrombie lugs /goons , in the mind of some,into a new hitler youth, which i felt was slightly paranoid.


I brush my teeth with minty paste/I hate when Liquor goes to waste.

 

#3 2010-01-21 02:40:24

TheWeejun
Member
Posts: 946

Re: the revival of the classic wasp sports brands in the US as "mallwear"

Just what Urban Outfitters are doing here in the UK right now.

Uniqlo are less precious about the context of their clothes, but it's obvious to me that whatever you see there now, you need to buy as they will have moved on to New Wave, or Goth style or whatever the japanese fashion industry dictates next...


"Mr. Weejun is a beast." 1966
www.theweejun.com
theweejun.tumblr.com

 

#4 2010-01-21 02:42:03

Moose Maclennan
Ivy Inspiration
From: Hernando's Hideaway
Posts: 4577

Re: the revival of the classic wasp sports brands in the US as "mallwear"

Sounds a lot like the marketing schtick of the last few years too, doesn't it?

Just before Christmas, I knew it was over when I saw a parked Smart car with a Rugby OCBD on a hanger above the nearside door. So that you could see the label.

 

#5 2010-01-21 02:46:34

shamrockmonkey
Member
From: chicago
Posts: 1418

Re: the revival of the classic wasp sports brands in the US as "mallwear"

what is urban over there? its the number 1 hipster source here, surpassing AF as those kids either grow out of it or get real jobs. lots of "up to date" mongrelized rags for computer workers , graphic designers, and waitstaff. better than american apparel tho.

found great twill 514s there for 9 99 though, had to take them back to the tsailor and explain the difference between tailoring and what my mother used to do on my play clothes, but still, fantastic steal of a pair of pants.


I brush my teeth with minty paste/I hate when Liquor goes to waste.

 

#6 2010-01-21 02:46:46

Just Jim
Member
Posts: 1159

Re: the revival of the classic wasp sports brands in the US as "mallwear"

 

#7 2010-01-21 02:50:31

TheWeejun
Member
Posts: 946

Re: the revival of the classic wasp sports brands in the US as "mallwear"


"Mr. Weejun is a beast." 1966
www.theweejun.com
theweejun.tumblr.com

 

#8 2010-01-21 02:55:49

TheWeejun
Member
Posts: 946

Re: the revival of the classic wasp sports brands in the US as "mallwear"

Last edited by TheWeejun (2010-01-21 03:19:50)


"Mr. Weejun is a beast." 1966
www.theweejun.com
theweejun.tumblr.com

 

#9 2010-01-21 03:08:55

shamrockmonkey
Member
From: chicago
Posts: 1418

Re: the revival of the classic wasp sports brands in the US as "mallwear"

timbeez! theres another boot that was well thought of by those of us who actually wear them for their stated purpose. Crap. the dominican made lines seem to be well crafted enough for comfort, doubt theyd stand up to anything anymore rough that sippin at de cluub.


I brush my teeth with minty paste/I hate when Liquor goes to waste.

 

#10 2010-01-21 03:31:41

Moose Maclennan
Ivy Inspiration
From: Hernando's Hideaway
Posts: 4577

Re: the revival of the classic wasp sports brands in the US as "mallwear"

 

#11 2010-01-21 03:39:36

Just Jim
Member
Posts: 1159

Re: the revival of the classic wasp sports brands in the US as "mallwear"

Mmmmmm - So his next move could well be giving that old lifestyle idea a tweak? Makes sense.
His take on Dandyism was presented as a lifestyle too...

Funny stuff.

I'm off back to 'WASP 101 Sucks' now to watch him do his snake dance a little more. Still no sign of a way out for him over that one...

Alas.

 

#12 2010-01-21 04:13:56

Natural Sole Brother
Ivy, naturally.
Posts: 782

Re: the revival of the classic wasp sports brands in the US as "mallwear"

Maybe we should have a recipe thread here.

I'll start with the Noakes Loaf.

 

#13 2010-01-21 04:16:54

Just Jim
Member
Posts: 1159

Re: the revival of the classic wasp sports brands in the US as "mallwear"

That is such a tempting idea...

Soul Food!

 

#14 2010-01-21 04:26:30

Natural Sole Brother
Ivy, naturally.
Posts: 782

Re: the revival of the classic wasp sports brands in the US as "mallwear"

Don't know about Soul Food but the story goes like this:

Shortly after John Noakes joined Blue Peter he was informed that he had to prepare something for the cookery slot.

Noakes: "I'm not much of a cook but there is something I like to make when I come in from the pub; I take a large white loaf, hollow out the middle, fill it with a bottle of HP sauce and way you go. Tastes fantastic when you're bevvied up."

Producer: "I think we'll get Val to do the cooking this week."

 

#15 2010-01-21 05:26:12

Moose Maclennan
Ivy Inspiration
From: Hernando's Hideaway
Posts: 4577

Re: the revival of the classic wasp sports brands in the US as "mallwear"

Willie Rushton's orange sorbet recipe:

You will need a couple of oranges in a clean ashtray, and some orange sorbet you bought beforehand.

After the main course, nonchalantly ask your guests 'Orange sorbet, anyone? No trouble.'
Take the oranges into the Giant vibrator, make banging and clattering noises for a while.

Come back in with the pre-bought orange sorbet on tasteful little dishes.

 

#16 2010-01-21 13:30:55

4F Hepcat
THE Cat
Posts: 14333

Re: the revival of the classic wasp sports brands in the US as "mallwear"


Vibe-Rations in Spectra-Sonic-Sound

 
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