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#1 2010-01-29 02:40:42

Taylor McIntyre
Son of Ivy...
Posts: 342

C. F. Hathaway Co.

As I happen to be wearing one of their shirts today I thought it might be nice to remember them.

They made for J. Press (according to Mark McNairy) & may have also made for LL Bean from their factory in Waterville, Maine, which sadly closed in 2002.

Wiki informs that Hathaway was the last MAJOR American shirt company to produce shirts in the USA - And I offer you that fact purely for your entertainment.

Hathaway started way back and made shirts for the Yankee side in the American Civil War, Wiki also informs.

Their advertising will be familiar to most people & there's also a book you can get too:  http://www.amazon.co.uk/Hathaway-Shirts-Advertising-designers-collectors/dp/0764306286/ref=sr_1_1?ie=UTF8&s=books&qid=1264757266&sr=1-1

And here's some nice pics of the Ad Man who marketed Hathaway so well:  http://ndn2.newsweek.com/media/27/olgivy-gross-vl-vertical.jpg    http://www.ogilvydurham.com/bioPics/dogilvy.jpg   

And here's their gaff:  http://www.watervillemainstreet.org/historictour/hathaway.php

What else can I tell you?   My shirt is kind of blue and very nice.  The Hathaway name should be remembered too.

Best,

 

#2 2010-01-29 03:01:03

Taylor McIntyre
Son of Ivy...
Posts: 342

Re: C. F. Hathaway Co.

"Striving to create the perfect collar in men's shirts has been an ongoing process since the manufacturing of tailored shirts began. The first innovation by Hathaway was the stiff detached collar. After men had fought in World War I, they wanted the ease of the softer attached collars that had been part of their uniforms. The problem with soft collars was keeping their points down. Hathaway introduced celluloid collar stays, but they were an unsatisfactory solution. In 1900 John Brooks, of rival Brook's Brothers, invented the button-down collar, a revolutionary development. In the years to come Hathaway would use an assortment of collar styles in its shirts: the London regular collar, the tab collar, and the London Cape collar, as well as the button-down."

 

#3 2010-01-29 03:19:46

shamrockmonkey
Member
From: chicago
Posts: 1418

Re: C. F. Hathaway Co.

was always fond of their packaging as a child. it was a guy with an eyepatch. thought it was very cool to be trotted off to mass in "pirate-brand" shirts. their little red "H" on the bottom is also a nice detail. come across very cool-ly detailed examples they did for various mens shops in chicago while digging around on behalf of people on your side of the pond, but unfortunately their entire output for this area was in poly-blend.


I brush my teeth with minty paste/I hate when Liquor goes to waste.

 

#4 2010-01-29 03:27:17

Beatnik
Member
Posts: 604

Re: C. F. Hathaway Co.

The 'Hathaway man' is famous in advertising history. I use it when I do my lectures to colleges etc.
The story goes that the eye patch was a brainwave of advertising guru David Ogilvy, who thought it would be quirky and add interest to the shot.

These ads are still held up today as examples of successful advertising design.

 

#5 2010-01-29 03:31:20

Taylor McIntyre
Son of Ivy...
Posts: 342

Re: C. F. Hathaway Co.

Late 70's Hathaways (sold in London in the early 80's) were good. Then the poly blends swamped the market - Which I still bought along with Arrow (after dumping Van Heusen) because I liked the style.

Vintage Hathaway is worth a look.

Hathaway for Press (According to McNairy - If it's a 3btn collar from the mid-80's it's Hathaway for Press) are excellent.

Did they make for LL Bean? Waterville to Freeport isn't that much of a schlepp.

 

#6 2010-01-29 03:33:47

Beatnik
Member
Posts: 604

Re: C. F. Hathaway Co.

 

#7 2010-01-29 03:37:27

shamrockmonkey
Member
From: chicago
Posts: 1418

Re: C. F. Hathaway Co.

they seem to have the custom mens shop cornered around here, by the amount i see.


I brush my teeth with minty paste/I hate when Liquor goes to waste.

 

#8 2010-01-29 03:40:05

shamrockmonkey
Member
From: chicago
Posts: 1418

Re: C. F. Hathaway Co.

the most prestigious department store of here, sadly deceased marshall fields, seems to have had all of their shirts done by hathaway as well.....which might be why/how they cornered the market here.


I brush my teeth with minty paste/I hate when Liquor goes to waste.

 

#9 2010-01-29 03:43:09

shamrockmonkey
Member
From: chicago
Posts: 1418

Re: C. F. Hathaway Co.

as far as their being the last major brand though.....landsend seems to have gone overseas in the last 6 mos. before christmas i was still seeing USA made stuff in stores.


I brush my teeth with minty paste/I hate when Liquor goes to waste.

 

#10 2010-01-29 04:13:04

Taylor McIntyre
Son of Ivy...
Posts: 342

Re: C. F. Hathaway Co.

DO YOU DARE TO QUESTION WIKI, MORTAL????

And quite right too !

...   Oh I dunno.

I just google & crap falls out of my 'puter.


dirty dog

 

#11 2010-01-29 04:18:16

shamrockmonkey
Member
From: chicago
Posts: 1418

Re: C. F. Hathaway Co.

guess it depends on definition of "major brand" anyways. havent seen any foreign brooks shirts  yet.

my moneys on redwings going to crapistan when the craze is over. very unfortunately.


I brush my teeth with minty paste/I hate when Liquor goes to waste.

 

#12 2010-01-29 04:47:00

Taylor McIntyre
Son of Ivy...
Posts: 342

Re: C. F. Hathaway Co.

 

#13 2010-01-29 04:55:55

shamrockmonkey
Member
From: chicago
Posts: 1418

Re: C. F. Hathaway Co.

are they making overseas now? somehow ive never seen one. perhaps the ones for the export market are imported? or am i just crazy?


I brush my teeth with minty paste/I hate when Liquor goes to waste.

 

#14 2010-01-29 05:00:02

shamrockmonkey
Member
From: chicago
Posts: 1418

Re: C. F. Hathaway Co.

as to redwings theyre already starting to put the redwings label on various chinese boots. the USA made ones dont have a union label anymore....im guessing minor components are outsourced. that was always a big deal...theyd sell imports under "setters" or "worx" or "carhartt" but the wings were certified to be USA. not no more. the afl-cio is actually telling us to boycott them for this reason...a tactic which may speed their departure from these shores i think.


I brush my teeth with minty paste/I hate when Liquor goes to waste.

 

#15 2010-01-29 05:42:58

shamrockmonkey
Member
From: chicago
Posts: 1418

Re: C. F. Hathaway Co.

it was the last major single shirt factory in the USA, according to .....dammit, already forgot. investors busness daily, i think the site was.


I brush my teeth with minty paste/I hate when Liquor goes to waste.

 

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