It might be stating the obvious, even here in England, but I love the way 'Esquire' (for instance) used to tell its male readers what to wear, when to wear it, have it dry-cleaned, put it away etc.  I emphasise 'England' because it's full of nebs in cap-sleeved t-shirts shivering at bus stops in January.  Venice in October 2008 I was still in some kind of lightweight cotton jacket.  The Italians were already in their overcoats and mufflers.