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JS reported here a while back via Mr. Gibson Gardens that SB was also in Austin's.

'Andsome.

Great pic Staceyboy. This represents my fave "Ivy" style look.

Interesting to note that it's a maturer model being used. Wonder how that related with the "youthful" mod ideal of the time when we think of "Ivy's" influence on that style.

Wish Cecil Gee was stocking that stuff back in the 70's, or then again I would have walked straight past it, called it old fashioned and plumped for the sidepocket, brushed denim Brutus jeans!!!

Russell_Street wrote:

...

- And why the 'older' model?


Because Ivy was never kids' stuff over here?   How many kids could really afford all those rare US imports?


If you were a kid who wore Ivy in '65 you were identifying yourself with a much bigger world than Moddy London...

Yes, thats a good point.

I never asked "why" the older model, just noted it was an older model. I'm thinking about how youth (especially in the 60's) was distancing itself from an "older" generation. So therefore I was wondering if seeing clothes like these, that were aspired to amongst some youth, being modelled by an older guy, would have in fact put them off it. Maybe for some it did, maybe for others its what attracted them to them. Like you say " a bigger world than Moddy London..."

It would be nice to hear from some of the guys around at the time.

Russell_Street wrote:

- Note that the main selling point is that this is American style in London.


- And why the 'older' model?


Because Ivy was never kids' stuff over here?   How many kids could really afford all those rare US imports?


If you were a kid who wore Ivy in '65 you were identifying yourself with a much bigger world than Moddy London...



Alex?

I won't reveal what I have to say on the above because I want to save it for the article. All of it will be answered in due time as I ( will have ) got enough info to do so. I'll start working on it next week actually but I won't be able to finish it until one of my main sources will have posted his thoughts. As mentioned before I'm sure to be doing a good job on this though....

The Beatnik wrote:

Growing up in the sixties with 3 older, clothes mad brothers. They wouldn't have looked twice at that ad. It was aimed at older men of course. My Dad might have fancied that blazer, but unless you were a bit of an 'young fogey', you really wouldn't have been at all interested.
The sixties was the time you broke away from dressing like your ould fella and found your own identity man!

That's what makes it so appealing now.  I had a sage green lambswool J.Press blazer that looked very much like the blazer in the ad (buttons aside, I hasten to add), and I might not have looked twice at it ten or a dozen years ago.  I was still too interested, then, in my Levis and polo shirts.  This must have been a look aimed at a tiny minority in England: outward-looking to the nth degree:  John Simons, Paddy: one's mentors (speaking purely personally, you understand).

Prof Kelp wrote:

The Beatnik wrote:

Growing up in the sixties with 3 older, clothes mad brothers. They wouldn't have looked twice at that ad. It was aimed at older men of course. My Dad might have fancied that blazer, but unless you were a bit of an 'young fogey', you really wouldn't have been at all interested.
The sixties was the time you broke away from dressing like your ould fella and found your own identity man!

Thats my point. That is the percieved notion of what "yoof" would have reacted like back then. But there were obviously exceptions as J Simmons and his mates testify to this. Thats the bit I find interesting. Going against the all pervading notion of Swinging London.

My impression is, these cats were swinging.  Different tunes, but swinging.  And it's lasted.  'Swinging' London was just marketing bollocks.  A few good movies, then what?  Self-indulgence.  'Mod'.  'Alfie' and 'The Ipcress File'.  Fuck's sake, as Hewitt would say.

Ponyboy. You don't take out full page ads to appeal to a 'tiny minority'. Hoping you will sell a dozen jackets to the cognoscenti. This ad was aimed at a huge market of affluent, professional older men.

The Beatnik wrote:

You don't take out full page ads to appeal to a 'tiny minority'. Hoping you will sell a dozen jackets to the cognoscenti. This ad was aimed at a huge market of affluent, professional older men.

Good comment, with your permission I think I'll use it in one way or another

that jacket...just looks like it doesn't fit him...looks kind of baggy

^ Some sacks are less full in the body though.


Here's 10 minutes of the movie Staceyboy mentioned. Good stuff Staceyboy.

Prof Kelp wrote:

Russell_Street wrote:

...

- And why the 'older' model?


Because Ivy was never kids' stuff over here?   How many kids could really afford all those rare US imports?


If you were a kid who wore Ivy in '65 you were identifying yourself with a much bigger world than Moddy London...

Yes, thats a good point.

I never asked "why" the older model, just noted it was an older model. I'm thinking about how youth (especially in the 60's) was distancing itself from an "older" generation. So therefore I was wondering if seeing clothes like these, that were aspired to amongst some youth, being modelled by an older guy, would have in fact put them off it. Maybe for some it did, maybe for others its what attracted them to them. Like you say " a bigger world than Moddy London..."

It would be nice to hear from some of the guys around at the time.

agreed a good points,

always great to see ads of the time even if it point in a differnt direction e.g non- moddy make it even more appealing to look at.

i great to step away some times from what you know and take a fresh look at things.


Lewis

1966 wrote:

^ Some sacks are less full in the body though.


Here's 10 minutes of the movie Staceyboy mentioned. Good stuff Staceyboy.

a great video, just finsh watching it now,

i like the line, The some smashing stuff in this world and I WANT THEM, ONE DAY

Last edited by Suitedbooted2000 (2009-07-15 08:25:47)