Poached this from elsewhere. I can't help but wonder if this is what the LL Bean PR person alluded to in speaking to the dear departed Weejun about Bean honoring it's heritage.
http://www.nytimes.com/2009/08/20/fashion/20ROW.html?_r=2&ref=fashion
Agreed on all points.
The A-Landers (A-Holers?) are just posing again.