Squire and Ivy shop were destinations for shoes and shirts.
Similar to today, you knew what you wanted when you went there.
Shoe types were laid out - but not in every size, like some shoe shops. You needed to get the assistant to bring a box out to even try one shoe for size. However, there was ample space for a number of people to sit and try shoes. That does not seem to be the case in the current shop.
Shirts were extensively laid out in different sizes too. Today, there is a much smaller selection wedged into one corner and described by letters X XL etc.
There ain't much room to mooch around, though you could easily hide in one corner. Sale time means good bye window display, as posters cover most of it. I am not sure about the stuff in the middle, or suits. Could be difficult to try those on and check them out properly.
Last week the door was not working properly and there was a chair in the door way to signify closing time.
It must be more difficult to trade today, as travel and the internet make for tough competition. Prices of £49 for a Chinese-made shirt will get compared with Jermyn Street stuff - never mind other button downs from various sources.
Nice suede monk shoe with an apron among the shoes. I do not know who makes them.
I think that realistically the shop is so full of stock these days (I remember there being more elbow room in the past - Am I wrong?) that although you are free to wander around & look at everything you always need to chat to Jeff (or whoever) to make a purchase. Often you will need what you want from the cellar or bringing down from another rack if you are me.
It's a small shop.
JS sells the best American shirts he can I think. Maybe he could cut a deal with Mercer? He can't stock Brooks or Press unless they are vintage and Sero & Troy et al have gone.
I recall the Ivy shop as far less cluttered ('87) but there was still only one chair available for trying on shoes unless you sat in Ian's chair or on the steps at the back. That too was a small shop.
Oddly I don't much go to John's for shirts & shoes these days - I go to be surprised by the other random things he stocks. I go there not knowing what I want, but looking to be educated & hoping to come away with a fantastic impulse buy... Even if it's just a new striped knit tie!
J.
The point I was trying to make, rather badly, is that J Simon is now very much a niche market that is not relying on passing trade.
In 1969 the niche was a bigger one.
Certainly footfall on Saturdays used to be great. They would not be serving just one customer and taking their time. All the assistants and shoppers fitted into the premises without getting in one another's way.
Mark ups were probably the same - but turnover would be of a different order
Last edited by dempsey (2008-08-02 14:32:13)
Sorry, I cannot help with Village Gate. It is not a shop I used.
There was a link between The Squire Shop, Village Gate and I also believe between Cassidy, Thackery in the late 60s/70s. Quincey was a spin off from the group that eventually became Jones in Covent Garden.
RH
The Squire shop continued with the IL Look longest, but by the early 70s, the group had become "Dandified", wide lapels, flared trousers, etc. Probably 16 shops in London, so they weren't catering for a niche market, they were looking after up market High Street punters (Kings Road, Ken High Street, Oxford Street.)
The group by the 70's was very much "own label". Mid 70s saw interesting imports, especially from Italy, which the group never realy moved into. I was out of the country for several years and when I returned in the late 70s/80s the shops had closed and replaced by Quincey and Woodhouse, who had move with the times and where stocking mid/up market imports.
You mentioned Stanley Adams, a good shop, never IL, but they had a good eye for Italian and French imports and many ex Ivy Leaguers from the 60's used to shop there, especially in the Kingly Street shop in Soho.
PG
What's happening at J Simons? I heard some months ago that he was looking for investors as he was a tad anxious about the future of the business. I didn't think his son necessarily wanted to follow in his fathers footsteps in the business either.
Paul Simons has his own thing going on.
Not sure that John Simons is anxious - He was in the Times (I think) saying that he was 'unafraid to be uncertain'.
The chap who runs the Duc des Lombards club in Paris believes in a thing which he calls 'Jazz Management' in business - A basic plan with as much room for improvisation built in as is possible. I think JS works in a similar way.
J.
Village Gate overcoat in the V & A costume collection designed by JS:
http://images.vam.ac.uk/indexplus/result.html?_IXFIRST_=2&_IXSS_=_IXFIRST_%3d1%26_IXINITSR_%3dy%26%2524%253dIXID%3d%26_IXACTION_%3dquery%26%2524%253dIXOBJECT%3d%26_IXMAXHITS_%3d15%26%252asform%3dvanda%26%2524%253dIXNAME%3d%26_IXSESSION_%3d2jlWLV2ZI6e%26%2524%253dIXPLACE%3d%26_IXadv_%3d0%26search%3dsearch%26%2524%253dIXMATERIAL%3d%26%2524%253ds%3dvillage%2bgate%26%2524%253dop%3dAND%26_IXFPFX_%3dtemplates%252ft%26%2524%253dsi%3dtext%26%2524%253dIXFROM%3d%26%2524%253dIXTO%3d&_IXACTION_=query&_IXMAXHITS_=1&_IXSR_=NHyhTPK39ka&_IXSPFX_=templates%2ft&_IXFPFX_=templates%2ft&s=2jlWLV2ZI6e
J.
Last edited by Brideshead (2008-08-04 04:15:57)
Depends on your conception of Ivy style?
Pick your era, pick your area, pick your look.
This is where "Trad" falls down: Classic Traditional American style was never, ever set in stone.
Yer average J. Simons customer today uses "The Look" as a style reference. Head-to-Toe Ivy nuts are rare.
I'm not a betting man (I only back certainties so where's the sport in that?) but I'd take a punt that JS sells more Harringtons & Loafers than anything else for people to mix in with their own style.
It's all aspects of Ivy. It's all good.
J.
A lot of younger crowd who were ex skinhead /smooths progressed into the Soulboy ranks.
Which certainly had a whole mixed bag looking back.
Influences of mod, Americana, 50,s rock n roll, Even Gay disco.
Certain groups did mix Ivy styles, The London soul crowd seemed to be very free spirited in there dress, Where as Northern soulers seem to be more uniformed in appearance.
Last edited by dempsey (2008-08-04 17:30:27)
Brideshead, Certainly in the early days there were different regional dress codes.
London was always the cutting edge, throughout the 60,s and 70,s.
Even at football you could identify the origins of people by their dress code.
Although into the 90,s when individual shops and small fashion outlets started to disapear , and the high streets of Britain seemed to converge into a mass clone of each other standards seem to drop, and regional styling seemed to be getting less.
And thats probably why we look at the old days with such affection.
Certainly standards in British youths dress sense these days has hit rock bottom for most.
John told me two or three years ago he would like to do things differently. He seemed to have in mind Ye Olde gentlemans' outfitters, like maybe Brooks, Press and The Andover Shop used to be. Or maybe the Brewer Street shop. More to the fore anyway, and better that than the John Pawson touch, if you want my honest opinion. Burlington Arcade stuff maybe. Smell of wood and leather. Pre or post-modernism? A shop I go into is just right: down a narrow stairway and into a basement with glass cabinets etc. You get a sense of tradition. Quality. Understanding. These people know Brooks and know it has gone well off the boil.
Mmm - like entering a gentlemen's club. Salesmen like time served Stewards - know their place - know their clients.
Stained rather than natural oak, but not too dark; not a scrap of chromium in sight - has to be gold or gilding metal.
Cool, but no air conditioning - that would eliminate the aroma of leather. The feint but unmistakeable reedy sound of jazz from the rear - maybe enticing you into a dressing room to try on the jacket that caught your eye. It sounds better in there so you pause awhile and admire the cut, the line, the roll in the mirror. Bide your time - you're welcome.
Bump for anyone who is interested in sampling some Golden Age, pre-Chiltern Street discussions. Different world now and probably no going back. Online shopping basket, FAQs - the works. Some websites move around and dazzle without telling you very much. This, now I've grown used to it, is okay. Still prefer the old 'Soho Pasta Fill' eccentricities, though. Coltrane in Madras?
Another bump now the forum seems to be functioning again.
Does anyone experience pleasant sensations at Chiltern Street?