After having see this, I plane to resell my Submariner and my explorer 2
http://www.rolexforums.com/showthread.php?t=49383
Funny ?
It's funny how symbols migrate through a culture and take on a meaning probably the opposite intended by the owner of the symbol.
Why post such rubbish here?
Last edited by Alexandre Orlov (2011-01-26 00:02:47)
I think it says more about the sort of people who post on message boards...
Pre 1980's good esp if not on that bimetal strap. After that they go with beamers, champagne at wine bars and mtm suits which the wearer calls bespoke.
I've had an Oyster Perpetual Datejust since 1971, after college. Price was about $190. Since then repairs have approximated about 15 times that amount. I wouldn't get another one. My wife's bought in 1998, stopped working within days of purchase in Switzerland. Much ceremony in NY at the Rolex Bldg., to get the interior replaced. Also repairs adding up over the years. My Datejust has been in the shop for over a month after dying.
Rolex is a company that spends more on marketing than on the goods. But that is true for a lot of the better known Swiss makers. The price goes up every year, with the certainty of a Swiss railroad clock. That's just part of the Swiss shtick. I do like the design of the Oyster Datejust, and it is fairly rugged, and not a dress watch. So much of the choice of watches is personal aesthetics. But these are mass produced mechanical pieces. I think of them sort of like fine art prints. Some Lichtenstein prints are worth more than others for various reasons. However, you may prefer Warhol to Lichtenstein, or neither.
I think the analogy to a BMW is a good one as regards Rolex. I actually had some interest in a 1950's Panerai with Rolex movement, until I found out it would not be an automatic movement. The prices were astronomical on these so called collectible pieces.
I drive a Swiss Longines gold watch, with manual movement for dress use. The watch is ca. 1950's. Runs perfectly. Never any problems.
I've owned a couple of Rolex in the past but now have a Tudor (an old one) - all the Rolex exterior gubbins (case, crown, bracelet) with an ETA movement in it that's cheap as chips to repair or replace. Oh, and no brand connotations like you get with Rolex.
Tudor is a Rolex under the Tudor name to the best of my knowledge. More fairly priced than Rolex.
This infamous review taking Rolex to pieces, both literally and figuratively, has attained legendary stature...
http://www.timezone.com/library/horologium/horologium0036
Last edited by Marc Grayson (2011-01-26 22:13:50)
Normal use on my Rolex. I look the look of the stainless stell Oyster Perpetual Datejust. As to the insides, I suspect they are not much different from a $500 Swiss watch. None of this is esoteric. They probably junk inside.
There's nothing like a good dose of Rolex bashing to stir the horological soul.
The incabolic days of Rolex are no more. The wiz-prang era of supporting allied officers in delivering watches to Nazi POW camps to be paid for after allied victory or when the Rolex Explorer I and II was sported by the ilk of Fleming, Tenzing and McQueen has long since past. It was the trusty British built Smiths watch that conquered Everest first, anyway.
Vintage aside, contemporary Rolex's, regardless of creed of Submariner, GMT, Air King, etc, reek of pimp-your-foreman-navvie-caddy-for-chav-daddy-just-returned-from-Thailand-and-spent-all-me-dosh-on-lady-boys. The sensible chap will be quietly wearing a CWC G10, MWC A-11, Precista PRS-50B or a vintage Longines Conquest from 1959, as he cuts his own path through the grazing ground of the herd.
Rolex is constantly winning brand image awards and the reason for this is one of successful marketing of a seriously mass produced and sold watch as an elite thoroughbred, when at best it is an expensive work horse with thoroughbred price service costs.
As the review shows they are solid, well-proofed, good timekeepers, sturdy - and overpriced.
Seems like the posters have got Rolex' number. Overpriced Swiss luxury goods, riding on heavy promotion and marketing. I like mine, it's just that I realize it's a mass produced mediocre product. I was told that Breguet is the only handmade watch of the top Swiss makers.
As I understand it the Swatch brand was Swiss' answer to Far East competition. It became an enormously successful venture, relying on plastic moving parts. The creator died last year, but was so successful that Swatch bought up a number of the traditional Swiss makers.
Everyone's an expert with it comes to Rolex and what it means to wear one.
That said, I don't own one.