http://www.loropiana.com/index_eng.php (video)
what a video -- my only qualm is that the Loro Piana guy had a very smarmy, sweaty look about him, but otherwise pretty educational
Nice pictorial on Loro Piana's involvement with the world of yachting...
http://www.rhkyc.org.hk/files/download/ahoy/Ahoy!Jan07_eVersion-.pdf
I conducted a blind try-on test between LP's regular and baby cashmere sweaters. I couldn't tell a difference. It seems to me that in recent years the Italians have found another gear in their hyperbole machines.