Ive tripped over Inventory magazine's 'Look' section.. and although not everything is as ridiculous as one might hope for a fashion magazine that seems to be wearing its sphincter as a nose ring. What struck me was the deep melancholy throughout the models (real people?)
Im not sure anything else so clearly reveals the end game of 'cool consumerism' as a page of miserable looking hohos. London is full of this wank. Shooey needs to step in and get them working his plot.
http://www.inventorymagazine.com/looks/
Yeah. He looks like a genuine dude. He looks like the one cool guy you might work with.
I just had an email from a retailer. It described a new product and described it as having been developed without thought for marketing strategy and gave it the whole nine yards - on and bloody on -of build-up on that foundation stone.
The last line was: "We now take American Express"
For some reason cool cant be done anymore.
?uestlove recently wrote a long essay on the subject of the death of black cool. In away I think this is true...this generation is the most neutered yet
I pretty much only use "cool" to refer to one's personality at this point. If I come across someone I like, then they're cool. Or when listening to some song I might exclaim, "that's a cool part" or "man, that's a cool drum pattern." Those are the only times you'll hear me say "cool". Well, perhaps in reference to drink and weather as well. But that's it. There has definitely been a death of the cool.
"And cool the verandah, that welcomes us in,
To the six o'clock news and a lime juice and gin."
But, then, I was merely a subaltern then.....
The ad men got hold of cool and turned it into a product, it was at one time a character trait, whereas now it is the latest gizmo or pair of Surgical appliance.
How can we reclaim the cool? Well, I don't think we can, but we can live in a world enriched by boom period aesthetics.
I'm still trying to get my head around this Diesal-Punk malarkey, seems to me, to be futurist-fascism by the back door.
Last edited by Dudley Clarke (2014-05-31 06:29:17)