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How did the Lo-Lifes gang come to dress exclusively in a clothing brand associated with the American high life?
(url=)http://www.theguardian.com/lifeandstyle/2011/jul/27/new-york-gangs-ralph-lauren(url/)
HAHA!
"Did they take you out clothes shopping while you were with them?
No, but I did get to browse some personal collections. They keep most of their items in zip lock bags and plastic protective covers – it's pretty intense. One day when I was shooting it was super hot and they didn't want to wear certain pieces because they were afraid they might sweat and ruin them. I have been getting texts from a few of these guys complaining to me that they ruined some valuable pieces while shooting."
here's an article from the LA Times from 2008 about Lo-Head 88-Keys who got his Polo from the malls of Long Island:
http://www.latimes.com/style/la-ig-styleprofile23-2008nov23-story.html
Ralph Lauren was as rare as a hen's tooth back in the 1980s, at least in the circles I moved in back in the provinces.
I have posted a few times about this topic. I am official Lo Life; TCK on Broadway. Big up Rack-Lo, Doves, Vaz, Thirstin Howl III, and all the 'Lo heads who repped NY to the fullest back then. Those days are long gone. People don't get stuck for their 'Lo gear in broad daylight anymore (a good thing)...what's up with that Snow Beach jacket doe?!
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