Last edited by Tommy (2014-10-09 15:12:55)
/\ guy looks just like Murph the Surf, who turned up a few times in the Tropical Ivy thread of our past, glorious summer!
agree the duffel coat is killer and also: fecking hat! that guy's no Bear Bryant, he can't do what the Bear could do.
17.50????!!!
Allow me to stock up.
^ +1!
Yes, love that shot, perfection! ^
Last edited by steve mcqueen fan (2014-10-17 14:42:53)
I don't know if this has been discussed here before, but I always find it interesting all these ads reference the price range of their clothing (eg "Prices... as comfortable as the clothes themselves.") Whereas today, that's not really the case, but of course the world of clothing is vastly different in a billion other ways as well.
J Press and Brooks Brothers don't really advertise like that (I'm not counting things like Brooks' 3 shirts for $200 or whatever deal), obviously because they're selling $600 jackets when most Americans spend less than a tenth of that on an entire outfit (the jeans + tee shirt crowd). Back in the day, did shops like "Varsity-Town Clothiers" emphasis affordable prices as a means of competing with the more-expensive BB stuff?
There's also the angle of advertising to college kids with no income, although I don't really see that 'round here. College stuff is expensive.
I think it was more just advertising the idea of "value". Seems value was a very important concept back then.
I found two of the "little blue books" advertised in the fine print at the bottom of the ad, from 1959 and '60. Should be interesting to see what they contain.
I think the concept of advertising has changed. In those days adverts had to tell you everything you needed to know but now they're designed to tempt you to have a look at their website.
Last edited by Jivy (2014-10-29 00:14:19)
I have this gray Gant sack suit that's great quality stuff but indeed it has a tag saying something along the lines of "Made Expressly For Macy's Men's Store." Too bad it's too small for me. I wish Macy's still stocked stuff like that!
Most of the dept. store jackets and coats I've come across dating back to the '50s and '60s have been of good construction. It seems there was just a more homogeneous quality in men's clothing back then.
The jacket is about a 40R, and the pants are maybe a 30 or 32 waist. It's back at home, but I can get a hold of it in November for measurements, pictures, etc. I might have a picture of the coat if anyone's interested? It's got like a tonal plaid.
(I have since posted the jacket in the Sale or Swap thread.)
From what I have read that is a Ted's term?