This is pretty funny: http://budfoxnews.com/2014/10/22/sephora-admits-we-put-same-fragrance-in-all-our-mens-colognes-for-last-three-years/
Put cat's pee in a bottle and say that the Beckham's back it and the goons will be out in force, stinking out the subways. On the upside - it would be better than Lynx.