Yeah! And the quality of the illustration and design - superb.

It's amazing that you could walk into Zachry on Peachtree St. in Atlanta in 1955 and walk out with all the trim.

AC, this is the best collection of images I think we've had here on Talk Ivy.

these Esquire ads represent the fantasy of Ivy, they're great for research, they prove that the look was heavily marketed, they're visually entertaining, and they increase the information available to us, but the Georgia Tech Blueprint yearbook photos showing a decade and a half of real life Ivy, photos that were never publicly available for mass viewing, are a source of historic Ivy that for me is equaled only by the mighty Take Ivy itself .....

Last edited by stanshall (2016-03-30 14:25:17)

Ha! I've got the coat on the bottom right!

I love the Tech Ivy thread too - but it's part of the picture not the whole or even most.

As for Take Ivy: if it had been made 5 or 10 years earlier it would be very appealing to me, despite my not being an old IL student. Back in the 50s the campus look was anticipating the classic style that would sweep the nation. By the mid 60s the campus look had become a young man's style that would never look good on anyone past their early 20s. At the same time a lot of the style is the classic look so I do still enjoy the book to an extent, but the supertight highwater trousers in particular I find unappealing and very specific to a limited group of people.

This is more my scene, although I don't have any connection to Pennsylvania (nor is it the whole story):

https://www.youtube.com/watch?v=Tpo1GtbWPys