I wish I could find that article.

It was a short-lived fad and was eventually eaten by 1990ies rave/house/love parade.

If I remembers correctly, Hugo Boss debuted their "HUGO" sub-brand in the late 1990ies, with 70ies references such as sleeveless jumpers ("Pullunders"), wool-nylon mix fabrics, long points shirt collars, the colour "brown" for suits and the like. So, a lot of 70ies "news presenter" style.

And in Germany there was the big "Schlager" revival, featuring almost-forgotten artists from Germany's "golden" pop music period of the 70ies (think Heino, Marianne Rosenberg, Jürgen Drews, Udo Jürgens and others). Guildo Horn, a contemporary artist of there 90ies, was one of the key figures of that movement, spearheading the "Schlager-Move" street parades. Brown, orange, sunflower yellow.

If I am not mistaken, the Schlager 70ies style led to a (partial) end of the more clean-cut 1950ies U.S. advertising-citing Diesel/Reply/Chevignon design. Furthermore, the Techno / Loveparade boom drove brands and styles such as Daniel Poole and Velvet Monkey.

Last edited by Beestonplace (2018-04-01 02:26:42)