I got the gist of the article before I got fed up with an infestation of pop-ups. Their stuff looks the part and I noticed some nice Japanese denim ecru jeans that are promising but at £250 incl shipping they are out of contention for me as I assume 20% + handling would be added by HMRC? To say nothing of the hassle of sending them back if they are not suitable.

We’ve had some good Ivy posters from the Scandinavian countries, there was Heikki from Finland in the beginnings.  Later a young Swedish guy whose handle I can’t remember but he was called Dan and he posted some great outfit photos, he had the classic Ivy haircut, moody looks and was usually smoking in his pictures, he carried the look off to a tee. Then there were a couple of students from one of the Nordic countries who started making button shirts, anyone remember more?

That was Goodyear Welt I recall

I liked a lot of the merchandise on Rubatos website. The moleskins, jeans and chambray work shirt looked really interesting. Great muted colours too

That's a shame. I kind of feel so attached to certain aspects of the ivy look that it's impossible to shake: natural shoulders, shetlands, button down shirts etc