This is always a great question.

For me, - after wasting countless time, energy and money - the perfect chino is Bills M3 fit with a taper added by my local tailors.

In the Summer months I only wear chinos so in my rotation I have amassed quite a collection of different options.

Why Bills when they're so expensive these days?

They're constructed more like a trouser so the waistband can be easily altered to get the exact size, fabric selection is very good and has over the years ranged from a polished Chamois cotton, heavier Vintage twill, Poplin and enzyme washed cotton. The standard of finish is very good. They're are not stingy with belt loops or the depth of the pocket bags and they strengthen the waistband so it doesn't roll.

I also prefer off white colours and they always carry trousers in bone and cement.

I appreciate that they're not cheap and, for many, spending top dollar on cotton casual trousers may be seen as foolish but I have had so many bad experiences of chinos I now stick to what I like.

First port of call is Mainestyle on Ebay - but stick with the traditional colours. John Simons also had some deadstock last year

Don't buy from the Bills website as you'll get hammered by HMRC. Also the M1 is far too baggy.