http://www.arrowshirt.com/heritage.aspx
^ Link didn't quite work - Click on the 50's.
Last edited by Russell_Street (2008-04-15 08:19:42)
And today in the shadow of Ralph lauren:
http://www.arrowshirt.com/MarketingCamp.aspx
Tony,
Marketing....you are supposed to aspire to dress like that, to a class above where you are now. and if you already are in that class you wouldn't be paying attention to the ads anyway. i just want the clothes
Back to Arrow - They were a very important Ivy style brand outside the US where you couldn't get Brooks or Press, etc. easily. Van Heusen were always second best to them in both London & Paris in the '60s.
Austins stocked Arrow and in Minet Paris they were the imported shirt of choice for those in the know.
John Simons went further and brought in Sero & Troy amongst many other names, but before him Arrow was the shirt to have.
J.
Arrow's distribution overseas must have been what swung it over here. It was Ivy you could actually buy in English (or French) shops, but still in very limited quantities.
During the Ivy Boom in the US most BDs would have been the lesser brands too - Brooks & Press couldn't compete with department store versions & the big production run names. Same with suits, jackets & everything else.