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#26 2008-07-22 17:02:22
- tintin
- Member
- Posts: 105
Re: Updated Rubinacci Website
I've never really been a fan but that's an amazing web site . While the music sounds like it's from a Porno video circa 1992. One of those for couples...I have to say how impressive the site was. Man, can the guys on the row learn a thing or two here. By the way, I thought Bijan was a rug.
#27 2008-07-22 17:53:33
- tteplitzmd
- Member
- Posts: 345
Re: Updated Rubinacci Website
tintin,
Yes, Bijan is a rug, northwest Persian I believe. You really should check out the Bijan website: notwithstanding the Kenny G music, London House could learn a few things from him. I was not joking when I compared the two sites. Bijan, the Retailer, not the tribal rug, duly addresses the lifestyle issue amongst other things. Chase the dream...
#28 2008-07-22 18:57:00
- Incroyable
- Member
- Posts: 2310
Re: Updated Rubinacci Website
Last edited by Incroyable (2008-07-22 18:57:39)
Jukebox Babe
#29 2008-07-22 20:35:16
- tteplitzmd
- Member
- Posts: 345
Re: Updated Rubinacci Website
Mr. Incroyable, I think you get it. However, there's nothing complex about the Rubinacci marketing scheme. I really don't see much difference in their (cf. Bijan) business models. They are, simply put, Retailers, with all the advantages and disadvantages the word denotes. With Bijan there is the overhead of the Rodeo Drive and Fifth Avenue shops. With Rubinacci, a Mount Street outpost, a fictitious Carlyle Hotel address, and so on. I believe Rubinacci's advertising budget is greater. Ultimately, who pays for this excess?
My limited experience with luxe brands, suggests that caution should be exercised when a Retailer, his ads, his location, and persona, all perseverate on how wonderful and exclusive they are. Let me put it simply: this kind of branding says "My stuff is better than anything you have, and therefore more expensive, and if you don't appreciate it, you're not my kind of customer." That grinning visage strikes me as gladhanding.
#30 2008-07-22 21:22:34
- Marc Grayson
- Member
- Posts: 8860
Re: Updated Rubinacci Website
Last edited by Marc Grayson (2008-07-22 21:26:56)
"‘The sense of being perfectly well dressed gives a feeling of inner tranquility which even religion is powerless to bestow." Ralph Waldo Emerson
"Looking good and dressing well is a necessity. Having a purpose in life is not." Oscar Wilde
#32 2008-07-22 22:12:00
- Marc Grayson
- Member
- Posts: 8860
Re: Updated Rubinacci Website
Last edited by Marc Grayson (2008-07-22 22:25:22)
"‘The sense of being perfectly well dressed gives a feeling of inner tranquility which even religion is powerless to bestow." Ralph Waldo Emerson
"Looking good and dressing well is a necessity. Having a purpose in life is not." Oscar Wilde
#41 2008-07-23 18:56:17
- mafoofan
- Member
- From: Chicago, IL USA
- Posts: 328
Re: Updated Rubinacci Website
Last edited by mafoofan (2008-07-23 18:59:23)
#42 2008-07-23 19:17:27
- tteplitzmd
- Member
- Posts: 345
Re: Updated Rubinacci Website
Actually you can find a Teplitz at the Carlyle quite often.
I do think it is disingenuous to list an address, which is, at best, a display case for some ties, faux Hermes silks, and an eau de cologne (made on premises at London House?).
Years ago the Carlyle Hotel was a very classy place. The current owners are tailor made, for the Rubinacci experience. The General Manager wears a Rubinacci suit on occasion, and presumably barters with him for a room. He simply showed a sardonic smile when I commented on the suit, and he mumbled: "Yeah, Rubinacci."
I was disarmed last month to arrive at the Connaught, only to find the Rubinacci brochure on the nightstand with the other glossy, promotional materials. Again, a match made in heaven, that would never have been seen under the Savoy Group's ownership. One must give a perfect 10 to the marketing wing of London House.
Mr. Matt, a credit is given on the last page to Nick Foulkes, for writing the copy for the "Rubinacci Authentic Neapolitan Tailoring" brochure, unless that is fictititous also. Perhaps he is a "friend" too, not the known style writer? The important thing is you're happy with your goods. I think that's swell.
I maintain the websites of Bijan and Rubinacci have a great deal in common. Take another look at both. I kind of like Bijan's.
I will be in Beverly Hills for a while next month. I will look for the billboards you mention. I do think London House would go for the billboards if the zoning laws in Naples allowed it.
#46 2008-07-23 19:45:45
- Vaclav
- Member
- Posts: 1330
Re: Updated Rubinacci Website
That website would, be good for a, book sighing .
#47 2008-07-23 19:53:52
- Marc Grayson
- Member
- Posts: 8860
Re: Updated Rubinacci Website
"‘The sense of being perfectly well dressed gives a feeling of inner tranquility which even religion is powerless to bestow." Ralph Waldo Emerson
"Looking good and dressing well is a necessity. Having a purpose in life is not." Oscar Wilde
#48 2008-07-24 01:06:35
- Incroyable
- Member
- Posts: 2310
Re: Updated Rubinacci Website
Let's face it. We all know that the only hotel that matters in sartorial circles is the Regency during a certain month. That's where all the heavy-hitters are.
Jukebox Babe
#49 2008-07-24 08:09:05
- fritzl
- Member
- From: Gmunden, Salzkammergut/Austria
- Posts: 849
Re: Updated Rubinacci Website
"I'd give all the Champagne I've ever drunk to be playing alongside him(Eric Cantona) in a big European match at Old Trafford." George Best(1946 -2005)
#50 2008-07-24 17:32:40
- tteplitzmd
- Member
- Posts: 345
Re: Updated Rubinacci Website
Having returned from a week in Umbria, let me cite this as an example, par excellence, of tasteful luxe marketing, dignified, ethical, with a deserved pride in the brand (click on the Italian version, for full viewing):
http://www.brunellocucinelli.it/