Does he advise to clean wool garments every time they're worn? The words are cut off. Cleaning after every time worn is way too often and way too expensive for most, although other cleaners make the same suggestions and I can't help believe it's out of economic self-interest.
This makes me feel slightly better about my compulsive urges to clean after every wearing. I realize it shortens the life dramatically, but I just can't, get, the, images of the outside world in my closet out of my head!!!!