Apologies if already posted elsewhere, but I hadn't seen it, and anyway, our Crew always has a good take on things.
Do note that the example of Timberland is an interesting one, though perhaps unlike Burberry's, the quality of Timberland had already met its dour fate (i.e. poor quality) by the time those elements of concern in the article had picked it up.
http://www.slate.com/id/2145165/fr/nl/
Perhaps the Orthodox Trad has been angry with Miles because of a similar thing the British "did" to their beloved style?