I first became aware of the 'concept album' (as I believe the things were called in those days) just as I left school: no qualifications, no future.  That kid and his trainers...  the scooter...  I'd no real idea of what a 'mod' was, not then.  Hewitt would have us believe they had facial hair, star jumpers and cornish pastie shoes, but I still don't buy it.  My brother-in-law wore Trickers and flicked eagerly through those wooden boxes at Wigan in search of rare vinyl, but I've never heard him call himself a 'mod', or the people round here who are old enough to have gone to the 'Twisted Wheel'... 
      I knew the Who from before, thought they were okay, changed my mind later.  A mate of mine designed some of the gear for the movie - Leslie Ash, bit of all right... 
    The Jam and Weller were a different story.  Their early boob about voting Tory damned them completely; and that dodgy clothing...  This morning, though, I bought the book from a charity shop (brown paper bag, please), flicked through, had a good laugh at the pictures: 'My Ever Changing Fred Perry', and quietly pissed myself laughing at Toffeeman's anecdote about Weller's buying habits...  All that Red Wedge stuff...  Wasn't it a poncy haircut first, much fancied by the Mancs and scallies? 

Just having a giggle myself...