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#1 2009-07-27 08:22:04
- One Trick Pony
- Member
- Posts: 530
Artefacts and Advertising
Is there anyone who has visited John's shop and not been taken with the vintage advertising? By digging around I've managed to get hold of bits and pieces advertising Arrow white shirts, Stetson hats, Florsheim and Walkover, Red Wing and - best of all - a really old wooden Sebago sign: £15 from an antiques centre that was about to shut down.
Some paper adverts look great framed: Miles Davis advertising Besson, and my favourite 'Stetson Stripes Up the Band This Spring', featuring a collegiate young gentleman wearing a club collar and neatly knotted tie with his 'Stetson Ivy League'. I've also got great ads for Cricketeer, London Fog, Paul Stuart, Austin Reed (pre-war polo scene), Winthrop shoes and Plymouth overcoats. Mostly good 'Boom Years' stuff.
#2 2009-07-27 09:30:19
- Taylor McIntyre
- Son of Ivy...
- Posts: 342
Re: Artefacts and Advertising
I was talking to Staceyboy about all this too & how the graphic design & typography of Ivy added so much to it all.
#3 2009-07-27 09:42:13
- One Trick Pony
- Member
- Posts: 530
Re: Artefacts and Advertising
How often was the original US Ivy 'image' connected with international travel? Either that or material well-being. Getting the girl? Then there are the 'novelty' items: the 'Italian style' Winthrop shoe, set alongside the Leaning Tower of Pisa (yup, I've climbed it, following in the footsteps of Charles Dickens). Vintage Brooks are often 'classic' and best. Catalogues sometimes emphasise ease and luxury, exemplified via images of log fires, leather bound books, whisky decanters etc. Aspirational or 'old money'?
#4 2009-07-27 09:50:53
- Taylor McIntyre
- Son of Ivy...
- Posts: 342
Re: Artefacts and Advertising
Both!
But what was the split - 90% Aspirational, 10% Old Money?
Elites are always small. That's how they work.
It's a funny deal because it actally did deliver the 'elite' style to everybody, yet still kept the dream of some 'next level' of exclusiveness alive.
Lovely manipulative marketing which still echos today with the consumers of AAAT.
#6 2009-07-27 10:25:48
- Taylor McIntyre
- Son of Ivy...
- Posts: 342
Re: Artefacts and Advertising
Yes - I can see that.
Others lap it up.
There is a real housewive's fantasy element to it all - Buy the 'aristocratic' shirt and you'll be a better person.
... And as I say it still sells well to a certain kind today, ol' Chum.
Toodle Pip!
#7 2009-07-27 11:35:03
- Chris_H
- Ivy Original
- From: Watford
- Posts: 1669
Re: Artefacts and Advertising
It appears to me that these days the Andover catalogue and Cordings seem only to be separated by the odd dart or two........
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